Unlock More Sales By Using A Chatbot In Your Ecommerce Store

A chatbot is a software that simulates human conversation. And they are really useful in ecommerce, i.e. when people buy and sell goods and services online. Chatbots are used for customer service, marketing, and advertising, as well as providing product recommendations and personalized shopping experiences. They can automate routine tasks such as order processing, payment processing, and customer support inquiries. In this article, we'll explore how chatbots can benefit your ecommerce business.

Two Types of Chatbots
9 Things a Chatbot Can Do for Ecommerce
What If a Chatbot Fails?
But How to Get a Chatbot?
Conclusion

Two Types of Chatbots

First of all, we note that there are two types of chatbots: rule-based and AI-powered.

Rule-based chatbots are simpler and rely on pre-programmed rules and if-then statements to respond to customer inquiries. They are more limited in their capabilities but are easier to set up and can provide quick responses to common customer questions. Rule-based chatbots are affordable and can be used by small businesses with limited budgets and resources.

AI-powered chatbots are more advanced and use machine learning algorithms to understand and respond to customer inquiries. They can analyze customer data and context to provide personalized and contextual responses, making them more natural and human-like in their communication. AI-powered chatbots can handle more complex inquiries compared to rule-based chatbots, but they require more resources to develop and implement.

Even a simple rule-based chatbot can be useful for a small business, so don't complicate your life creating a fashionable AI-chatbot. Just start with a simple one! By automating routine tasks such as customer inquiries, appointment scheduling, and payment processing, a simple rule-based chatbot can free up employee time to focus on core business activities.

They can also be beneficial for after-hours support when customer service staff is not available. Thus simple chatbots can help small businesses provide excellent customer service, compete with large businesses, and increase customer satisfaction.

Now that we know what chatbots are, let's see what they are good for.

9 Things a Chatbot Can Do

What can a chatbot do for your ecommerce business? Well, in general, the list of possible tasks is limited only by your imagination. Modern software is powerful enough that you can make any idea come true. However, we collected 9 typical things for which a human is no longer needed. Because there are chatbots now.

1. Makes Your Service Personal

Chatbots can provide a personalized experience for every customer. By collecting data from previous interactions, customer purchases, and browsing behavior, chatbots can offer personalized recommendations, answer specific questions, and even remember details about past conversations. Thus chatbots are good for customer retention too. They can ask for feedback, and provide insights into customer pain points and preferences, allowing you to create more tailored and effective marketing strategies.

2. Logs Real-time Communication

Chatbots can record real-time interactions with customers. This allows you to monitor customer conversations, detect patterns, and analyze data. Thus you can figure out how to improve your business.

3. Frees Up Your Team to Deal With Complex Tasks

Chatbots can handle basic, typical customer inquiries, freeing up your customer support team to focus on more complex and creative tasks. By the way, even a simple rule-based chatbot can play this role.

4. Provides 24/7/365 Customer Support

Chatbots can respond to customer inquiries 24/7/365, providing fast support. This can lead to increased customer satisfaction and helps you save on customer support costs, Captain Obvious says.

5. Enables You to Show Your Catalog Across Multiple Channels

Chatbots can be integrated with multiple channels, like Facebook Messenger, Twitter, and your ecommerce website. This enables you to display your product catalog across multiple channels, giving customers the ability to search for products and make purchases right within the chatbot interface.

6. Plays a Role of a Knowledge Base

Chatbots can act as a knowledge base, providing customers with instant access to information about your products, services, and policies. This helps reduce the number of repetitive questions your customer support team has to answer and saves time for both you and your customers.

7. Sells Through Storytelling

Chatbots can generate sales through storytelling. By providing customers with a narrative and guiding them through the purchasing process, chatbots can increase engagement and conversion rates.

Also: How to Design an Engaging Chatbot Conversation

8. Takes Part in Email Marketing

Chatbots can drive lead generation and email marketing. By collecting customer email addresses and integrating with your email marketing software, chatbots can help you build your email list and create targeted email campaigns.

9. Provides Metrics

Chatbots can provide metrics such as response time, average conversation length, and customer satisfaction ratings. This helps you measure the effectiveness of your chatbot strategy and make data-driven decisions.

What If a Chatbot Fails?

Of course, it is impossible to 100% predict where the conversation will go. There is always a risk that the chatbot will not cope with the task, and you will lose the customer. For such cases, live chat exists. You can program your chatbot in such a way that when it encounters an unsolvable task, it will simply call the human agent.

However, before implementing this feature, make sure that you definitely have and will have a person who will intercept the conversation. If such an employee suddenly does not exist, and the chatbot offers to call him, forcing the customer to wait in an empty place, then this is a fiasco.

Also: The Absolute Best Way To Increase Profits By Providing Live Chat Support

But How to Get a Chatbot?

Actually, it's very easy. You don't even have to know how to code or experience the pain of finding and hiring a chatbot developer. Thanks to our TruVISIBILITY Chat application with visual chatbot builder, you can literally assemble a chatbot in a blink of an eye.

Our TruVISIBILITY Chat application is a powerful tool for creating both rule-based and AI-powered chatbots. It allows you to build simple bots with response buttons and sophisticated with AI core which enables them to detect your customers' intents. You can add a live chat function to make sure that your customer will not be left unanswered, even if their request is tricky.

And by the way, you don't need to build a chatbot from scratch. We've already prepared several templates that will help you to jumpstart.

Conclusion

Well, as you can see, a chatbot can really help your business. And most importantly, creating a chatbot is not at all difficult. Yes, and it's inexpensive.

Register a freemium TruVISIBILITY account and get unlimited access to fully functional marketing software free of cost!

As your business grows, you only pay for what you use without any contract. A freemium TruVISIBILITY account allows you to:

Create a chatbot that can conduct up to 100 conversations per month
Launch email blasts, start drip campaign, etc with 1000 free emails sent monthly
Send 1000 SMS texts per month
Build 1 website including a blog
1 GB of storage usage
1 SSL certificate
Unlimited API usage

The pricing is based on usage over the free monthly allotment. Thus it is extremely affordable for small to medium businesses. You can adjust the number of conversations your chatbots can have, the number of emails and SMS that can be sent per month, the number of websites you can deploy, and the capacity of your cloud storage. Simple and flexible!