The Secret That Most Marketing Software Companies Won't Tell You, But We Will

Are you dreaming of building a successful online business? With the right strategy and approach, it's not so hard to make it happen. In this article, we'll unveil the steps to stand out from the crowd and thrive, establishing a successful online business.

Table of Contents

• Research Your Target Audience Comprehensively
• Create a Website with User-friendliness In Mind
• Set Up an Online Payment System
• Deploy a Chatbot for Customer Service
• Develop a Blog To Engage with Customers
• Make Email Marketing for Customer Retention
• Settle Yourself in Social Media
• Conclusion

Research Your Target Audience Comprehensively

You can't just sell your products into the void. Selling snow to the Inuit people is also a bad idea. You need to have a clear vision of your prospects, or target audience. Conduct thorough research on your target demographic to learn their preferences, challenges, and values. Try to know where they spend their time online, the kind of content they engage with, and the language that resonates with them.

Understanding your target audience will allow you to offer products that they really need and build strong relationships for future cross-sales and up-sales.

Create a Website with User-friendliness in Mind

We live in the age of social media, Facebook and Instagram are ruling the world! However, the good old websites are still the best thing to present your business on the Internet and engage customers. A website:

• Gives you more control over your brand image and messaging. With your own website, you can customize the design and content to create a unique online presence that reflects your brand's values and identity.
• Can help you establish credibility and legitimacy in your industry. Having a professional and well-designed website can help build trust with prospects.
• Provides a platform for lead generation and sales. Social media platforms are not optimized for sales and it can be difficult to convert followers into customers directly. However, a website can be designed to drive traffic, capture leads, and encourage customers to make purchases.

In short, if you want to have a serious brand image online, a website is a must. It should be easy to navigate, use and understand. Customers should be able to find the information they need quickly, and the checkout process should be a breeze.

It's very important to ensure that your website is mobile-friendly. According to the latest statistics, the share of mobile website traffic in the 4th quarter of 2022 reached 59.16%, and it's likely to increase. That's why you should make sure that your website looks properly on mobile screens: text and images get resized, navigation menus get collapsed, the layout doesn't break, etc.

To get a website, you don't have to learn frontend-backend or hire expensive developers. You can create one with your own hands using TruVISIBILITY's Sites application. Instead of coding, you'll use a simple no-code web builder and drag-and-drop designer. We know that designing a website is a tough task, so we've prepared dozens of templates for you. Just pick one, customize it according to your needs and you're done! And everything is mobile-friendly.

Set Up an Online Payment System

If you are developing not just an informational website, but an e-commerce one, then you can't do without a payment gateway. Your visitors should have an opportunity to pay for your product right here, right now. Otherwise, some of them will just give up buying from you — no one likes complexity. The payment process should be simple, clear, and secure — just integrate Stripe into your website and you're done!

And you know what? You can add a Stripe widget to your TruVISIBILITY website just with one click.

Deploy a Chatbot for Customer Service

Chatbots can provide round-the-clock support, qualify leads to reduce the workload of your human sales agent, collect customer data, and much more. Thank to them and customer experience automation you also can save money, because you don't have to hire additional staff. Taking over routine processes, chatbots allow your team to dedicate itself to creative and more complex tasks.

Getting a chatbot is easy. TruVISIBILITY's Chat application allows you to create a chatbot of any complexity — from simple rule-based to advanced AI-powered. You can start assembling a chatbot with the help of ready-made templates. 

Some templates are for lead generation, others for customer support, and still others for conversational marketing. To develop a chatbot, you don't need to know how to code — all the work is done within a visual editor. Once your chatbot is ready, you can deploy it on a website, Facebook, Telegram, Twitter, or Viber.

Also: Chatbots Are Now Easy To Build

Develop a Blog To Engage with Customers

Building a blog enables you to share valuable insights and information with your customers. This creates a platform for communication, enabling customers to leave comments, and fosters engagement with them. A blog also increases your online visibility, helps your website to rank higher on the SERP, brings in traffic to your website, enhances your brand reputation, and makes sales of course.

However, usually creating a blog and integrating it into your website is a big deal. It requires setting up a CMS (Content Management System), integrating plugins, customizing templates, and much more. That's why we at TruVISIBILITY created a powerful Blog application that can be easily integrated as a widget into your website built on the TruVISIBILITY platform.

Make Email Marketing for Customer Retention

To keep your existing customers coming back again and again, combine the power of your customer list and email marketing. Launching targeted email campaigns, you can reach out to customers with personalized messages, exclusive discounts or promotions, and product recommendations that are tailored to their interests or purchasing history. Sending regular newsletters and sharing providing valuable content, such as your recent blog posts, will also help to retain customers.

Remember to keep your customer list updated and accurate, otherwise, your email marketing campaign may go in vain at best. And in the worst case, you might start to annoy your existing customers with irrelevant spam forcing them to unsubscribe from your newsletters.

Also: How Can We Do Email Marketing: 13 Tips To Make It Perfect

With TruVISIBILITY's Messaging application, you can easily launch email blasts, create autoresponders, and set up drip campaigns.

Create beautiful emails that display flawlessly on any device. You don't need to be a coder or a designer for that. Just use our purpose-driven templates and a simple-to-use visual builder to customize them.

To increase your emails' open and click-through rates, personalize them with merge tags that make your content dynamic.

Use email marketing automations to generate newsletter subscriptions, close sales, and onboard new customers.

So many features inside a single app! Sign up for a TruVISIBILITY freemium account now and launch your email blast.

Settle Yourself in Social Media

Simply by being on Instagram, brands can make a positive impression on potential shoppers, claims Meta.

First of all, you should know that there are about 4.59 billion active social media users today, and the number is projected to increase to almost six billion in 2027, according to Statista. That's why small business owners should take social media seriously when it comes to building brand awareness, facilitating customer service, and other activities.

Thanks to social media platforms, you can connect with your customers online, respond to queries and complaints promptly, and establish your brand's voice and message. By integrating your chatbot with Facebook Messenger and LinkedIn you can even greatly improve your customer experience without additional costs.

Conclusion

Wow! Now you know enough to start your online business and start earning. Research your target audience, create a beautiful and easy-to-understand website, add a payment system, deploy a chatbot to automate communication with customers, start a blog to enhance your online presence and get higher in SERP, launch an email campaign to retain customers, and get settled in social media. And for most of these tasks, there's TruVISIBILITY Suite.

Register with a TruVISIBILITY freemium account and start building a thriving online business right now!