Chatbots are a great tool for small businesses. They are used for customer support 24/7/365, lead generation and qualification, and collecting vital data. They literally replace human agents and thus help small businesses to cut costs on staff and free teams to dive into strategic tasks instead of messing with routine things. And here's the great news: to build and deploy a chatbot — even an AI-powered! — on a website is not that hard!
Table of Contents
- Crucial Statistics About Chatbots
- Is It Easy to Get a Chatbot
- What's Under the Hood
- What About an AI
- How to Add a Chatbot to Your Website
- What Chatbot Software to Use
- Conclusion
Crucial Statistics About Chatbots
Chatbots are not something new. By 2023 we already have a lot of statistics that reveal how businesses use them, and how beneficial they are.
- As of now, around 80% of companies worldwide are using chatbots for varied purposes. It's not just large enterprises that are leveraging this technology — about 40% of small companies, those with between one and ten employees, are also using chatbots
- 36% of businesses employ chatbots to generate more leads, with business leaders reporting an average improvement in sales by 67%
- 41% of all business chatbots are used for sales purposes. In specific sectors like travel and hospitality, 25% of companies worldwide use chatbots for general inquiries or booking processes
- Chatbots have a significant impact on lead quality and customer support costs. 55% of businesses that use chatbots generate more high-quality leads and can save as much as 30% on customer support costs
- Chatbots are expected to save businesses up to 2.5 billion hours of work
- On the consumer side, roughly 1.5 billion people are using chatbots, with the number expected to grow and 47% of consumers are open to using a chatbot to make a purchase
Of course, these statistics are estimations and actual numbers may vary, but in any case — they show the trend. And inspire to make use of chatbots while to keep up with competitors, and even overtake them.
Also, 7 Ways a Chatbot Can Save Your Business
Is It Easy to Get a Chatbot
Chatbots are software that simulates live human communication. That’s become possible thanks to artificial intelligence (AI) and natural language processing (NLP) technologies. When you read this, you might think that chatbots are very complex and that it is impossible to create one without the help of a professional. However, it is not.
A chatbot for a website can be simply assembled in a visual editor. The only skill required for this is the ability to drag and drop with the mouse. Of course, creating a chatbot with an AI core will be a little more difficult than a rule-based one that works according to a strictly defined script, but even in this case, you don’t have to write a single line of code. And the subtleties of the work of artificial intelligence also do not need to be known.
Moreover, to make it even easier for you, chatbot editors usually come with ready-made purpose-driven templates — sometimes it’s enough to correct the text to make a full-fledged chatbot out of a “general” template.
What's Under the Hood
But what's inside of a chatbot? When you open the visual editor where you build the logic of the chatbot, you will see two main elements.
- A trigger — a mechanism that launches a chatbot's scripts under certain conditions
- A script — an algorithm that sets a sequence of commands for a chatbot
Scripts consist of steps — building blocks that determine events at a particular stage of the chatbot's workflow. Steps, in turn, include actions. Both steps and actions are already pre-built, so all you have to do is to choose the one you need and edit its settings and content.
Now you see that technically building a chatbot is not such a complicated process and it boils down to defining the conditions and commands that your chatbot will work on. And then express those in the form of scripts.
Also, Chatbots Are Now Easy to Build
What About an AI
With artificial intelligence, everything is simple too. If you want the chatbot to feel freer in a conversation and be able to answer unforeseen questions, just add the use of an AI core to its script. An AI core is filled with so-called intents. They reflect the intention of the user, which is contained in their utterances. When the chatbot recognizes utterances known to it in the user's messages, it gives a programmed response. That can be a verbal answer or an action. The more intents in the AI-core of a chatbot, the smarter it is. Well, and their number depends only on you — because you can create intents too.
How to Add a Chatbot to Your Website
When you have built a chatbot with an editor, you can deploy it on your website. And it's very simple! Usually, editors for creating chatbots allow you to integrate them with several channels. And the website is one of them. This is done with a piece of HTML code that you need to copy and paste into the page where you want to place the bot above the </body> tag. This mechanism works for any site, including those made on WordPress.
However, if the chatbot software is part of an all-in-one platform that also allows you to create a site, then hosting a chatbot is even easier.
What Chatbot Software to Use
Of course, we suggest using our TruVISIBILITY Suite — an all-in-one platform. We have combined several great tools here — for building chatbots, creating websites and blogs, making email marketing. We even have a CRM!
TruVISIBILITY Suite is:
- Chat — an application for creating chatbots of any complexity. You can build simple rule-based chatbots, hybrid AI-powered chatbots, and set up a live chat
- Sites — a simple yet powerful website and landing page visual builder. You can use ready-made templates or make your website from scratch
- Messaging — a tool for designing emails and launching email marketing campaigns
- Blogs — an SEO-friendly environment for publishing articles
- CRM — a software for tracking and optimizing every interaction and opportunity with every contact for pre- and post-sales activity.
All the TruVISIBILITY applications are part of one platform, and therefore they are easily integrated with each other literally in one click. You can also use them on their own with third-party applications. And all this without a line of code!
By registering with a freemium TruVISIBILITY account, you get unlimited access to fully functional software free of cost. As your business grows, you only pay for what you use without any contract.
The pricing is based on usage over the free monthly allotment. Thus it is extremely affordable for small to medium businesses. You can adjust the number of conversations your chatbots can have, the number of emails and SMS that can be sent per month, the number of websites you can deploy, and the capacity of your cloud storage. Simple and flexible!
Conclusion
Chatbots are no longer science fiction, but an everyday reality. Hundreds of thousands of businesses around the world use them to improve communication with customers. Thanks to simple and understandable no-code tools, anyone can create their own chatbot and place it on their website. And no special technical knowledge is needed for this!
If you still have not decided to spend a day or two and introduce chatbots into your business, then now is definitely the time! Register a freemium TruVISIBILITY account and get unlimited access to a powerful chatbot builder and fully functional marketing software free of cost!
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