The Best Free Web Based Landing Page Builder

What is the best free web based landing page builder? It's a matter of opinion but we broke down which are at the top and how you can decide which fits you.

Kate Neuer
August 12, 2022

A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. 


New to landing page or website creation? Let us add confidence as you go off into creating pages online. With this knowledge, you'll be able to choose the best free web based landing page builder with all the features you can easily learn about.

Table of Contents

What to Look for in a Free Landing Page Builder

In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals.

Read on to start gathering tools and ideas for when you plan on building a landing page. "Free" is the keyword here, so we'll focus on free and more affordable options only.

Keep in mind that you don't have to have the fanciest features in a builder for your website or landing page. A web based landing page builder should be free because it isn't a downloadable software or app that necessarily sits on your iPhone dashboard. However, some are not free and may offer one or two more bells and whistles. So, what can you expect (and demand) from a free builder?

Free Website Option

Landing page templates should have part of the package a link for you to connect your website to the page. This will greatly help with gathering more website data and landing page performance. The more you know how well your landing page is directing people to your website, the better you will see how well the landing page is working not just for email but for website visitors as well.

Also, a landing page builder that doesn't offer the ability to help you build a website with a domain you can personalize with any kind of content you want is just a landing page builder that may be free but will have difficulty connecting to a host.

WordPress is often used to create a website and rarely has issues with landing pages (even from other apps) but even this can cause issues for those who do not pay a premium price.

Accessible Online Software

If something isn't accessible, there should be tips the software for the landing page can give you to navigate and create what you need to create.

Another thing: if you are having difficulty going online anywhere to access your new landing page to make adjustments, then it isn't a reliable landing page creation app.

The best part about TruVISIBILITY is its ability to allow you to create anything or update anything on your marketing platforms, like landing pages, on any device. And you can login from anywhere using your email and password.


Promised Landing Page Performance in the Landing Page Tool

There should be data that you can get after launching your landing page and easy access to the dashboard to view it. You can reply to poor data by adding another landing page for free and do a little A/B testing. These are tools that won't always necessarily be in your builder for a landing page, but it will be available. 

Easy Way to Create Landing Pages

What do we mean by "easy way to create landing pages"?

  • Drag and drop features
  • Ease of use when choosing a widget
  • Easy to add a new section
  • Easy to find images
  • Easy to adjust image or video size

The design of your landing pages should never be hindered by the tools at your disposal. You want a background collage but can't make it? Can't get email to properly integrate? Can't view how many people are landing on a page? Need to allow cookies and let visitors know you use cookies? Get a new landing page software.

Easy Email Integration

This is important in terms of connecting a different email service or hosting to a separate software that just handled the build of your landing page. Any form or button you put on your landing page should connect to your email. Otherwise, how will people reply to your marketing emails and who would you even send them to?

Also, make sure email automation, more specifically, can be triggered by someone completing a form. This will only save you time so you can focus on the CRM and other management of your strategy, website, etc.

Tip: Want to increase conversion rates? Don't send an automatic email every hour or every day to a contact. People will only get annoyed and quickly unsubscribe to your marketing campaigns.

Best Website Builder

Landing page creators are often also expert website builders. How can you become both? Select the platform that offers both promised performance for those landing on your site and builder for your landing page. Not all of these will be entirely free to create a whole site, but most features (and to get started) are free.


Wix Landing Page Builder is the ideal way to create targeted pages with a specific goal in mind-whether it's lead generation, increased conversions, driving traffic and more. Choose from a wide variety of templates or design your own. Track and optimize your landing page's performance using Wix Analytics alongside marketing and analytics tools like Google Analytics, Tag Manager, Facebook Pixel, Crazy Egg and Hotjar.


Ucraft is good for beginners on a budget, and they basically have all the best tools, widgets, templates, and more things that other apps offer. Their free plan doesn't include abandoned cart saver, RSS feed and other tools for ecommerce businesses, but from $10/month and up, you can start building a professional website with landing pages attached. A professional site builder is worth the price, though, and you can see the difference when adding a dedicated landing page to your ecommerce store.


You need leads for your business, and you need landing pages to get them. Thousands of businesses rely on HubSpot's software to create conversion-optimized landing pages quickly, so they can start generating leads immediately. The baked-in analytics also make it simple to measure conversions, and optimize your landing pages based on the data.


If you want your own domain, it's best to pay for it with Squarespace. Otherwise your URL will look a little cheap. Luckily they have the best tools to do this so you don't have a similar domain to someone else or another business. Squarespace's websie builder is very user friendly, which is why this company has seen such high conversion rates in recent years. 

Depending on what price plan you get and because it has been a trusted site creation tool for years now, expect a 3% transaction fee for every purchase under their business plan.

Best Software for Landing Page Templates

We assume you're here because you need to create landing pages and are looking for some free landing pages for ideas. And we promised to name the top web based software for building landing pages, so here it is.

You can design simple but effective landing pages with various free platforms, even those that offer creation of websites. You can include elements such as calls to action (CTAs) and contact forms to make the most of these pages. Furthermore, free landing page builders are often user-friendly and suitable for beginners.

We’ll examine the features, pros, and cons of each option, so you can choose the best landing page platform for your needs.


Unbounce is the only landing page builder to combine 10 years of conversion data with the power of AI. With a guided building process, instant copy generation, and automatic traffic optimization, Unbounce's smart features help you get more leads, signups, and sales than you would with a traditional landing page tool.


A free landing page usually comes with templates and sometimes only landing page templates. But Mailchimp gives the option to make any type of landing pages. You can also make a website landing page for different targeted audiences. 


Instapage is the world's most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.


ConvertKit offers business tools such as email sign-up forms, email marketing software, and free landing page designs. The platform caters to creative professionals, including podcasters, musicians, authors, and personal coaches.

When you sign up for ConvertKit, the platform will ask you for your audience size, creator type, and marketing goals. You can then navigate to create a landing page and choose from different templates targeted at creative industries.

What Makes the Best Landing Page?

A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. Provide the essential info that will interest your audience and nothing more.

A landing page can be considered effective if the builder remembers three things. Every landing page builder should be able to do the following for anyone making a landing page.

Redirect to Site

Your website may one of the first things a visitor lays eyes on, meaning it's the first time someone becomes familiar with your brand. So, before building a landing page, ensure your site represents your brand and clearly states what your business offers. 

Next, make sure your landing page builder gives you the option to redirect those who fill out a form to a page on your site. Some companies redirect recent subscribers to their homepage, but marketing strategies have shown that this isn't always the best tactic. 

Some types of site pages that you can redirect new leads to include:

  • A page specifically made for recent sign-ups, explaining what the company is about, what they offer, and values
  • A page of a video made from the business CEO explaining the next steps (a live webinar to attend, how to shop on the site, what to expect from signing up)
  • A sales page
  • A page with a list of services and a link that provides a login, FAQs, etc. 

All of these pages will have different content and depend on the type of business you have. Offer more of a software as a service instead of an online store? The page you'll want to redirect your new contact to will be different.

Clear Message and CTA

Websites alone can sometimes not be clear on what they offer unless it's an ecommerce store. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text.

The easiest way to get conversions is to simply have an offer that is incredible. Make sure your offer is enticing enough to users and that it is something they actually desire. Broadcast why your offer rocks and you’re good to go.

Not Too Many Bells and Whistles

Focus on the content and value you give to the audience, such as the text explaining what they get. Not a ton of ads, images, gifs (maybe one is okay).

Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these mind-bending words on your landing page.

Video landing pages can make complex products more accessible and entertain your visitors at the same time. But caution! Use it when appropriate. Not every product will benefit from a video and can annoy an online visitor. 

Top Truly Free Landing Page Builders

Now we can get to the truly free landing page builders tried and tested for affordability and navigable interface. Some other things in consideration when choosing this list include:

  • Reliable software overall (no broken links in the platform and reliable performance)
  • Ability to connect to a free website builder
  • Amount of widgets, tags and options to personalize
  • Variety of templates available
  • A/B testing capabilities
  • Web hosting capabilities


Based on the reviews and growing clientele, TruVISIBILITY's platform offers more than just a free landing page builder. It gives options to build an entire website to link your landing page to. Or you can choose third party builders and hosts, such as WordPress, to link your landing page to. 


Create your own landing page or use on our predesigned templates to get your offer or business in front of more customers, online. Optimize your campaigns and re-engage lost page visitors with a multitude of integrations build into your landing pages. 


AWeber's Landing Page Builder is the perfect choice for people looking to make more sales, capture more leads, and increase brand awareness. You'll get unlimited landing pages, pre-made templates, and free stock images, plus you can connect to custom domain.

Free Examples of Landing Pages from Expert Landing Page Creators

Let's preview some landing pages that actually look good on the page, whether on your laptop computer, phone, or tablet. 

When you're landing on a page, you don't want a lot of distracting imagery or flashing lights that take away from a simple form, message, and enticing copy and CTA. This is not necessarily a review of landing page tools or apps but only examples of types of page design made from apps like Zapier, Ucraft, and others.

Also, you can get these downloadable from the links! Though we hope TruVISIBILITY services can get you where you want to go, what's more important is that you find a landing page design you love. Heck you can even just copy these and use any apps you like. 

We care whether or not you find a downloadable template that helps, so go ahead and explore which tools work best for you! You can change the content, CTA buttons, learn which wording is high-converting, learn how to add contact fields, and more. Remember, there's nothing wrong with testing out a landing page and changing its design later for better lead generation.

Free Downloadable Templates to Copy

The following were all made from a template of some sort. If you've made a landing page before, you can probably tell which features or tools were needed to add background images, text boxes, forms and more.



Shopify is a great example of a landing page to copy because it has a simple message and offer: 14-day free trial. The brand is able to say what its page is about in one sentence. Sell anything online with Shopify. The design is also simple enough if you have a business that is just looking for leads and simply need email addresses and contact names.

To be fair, Shopify has been around a while with most people knowing who they are. If this was a new business, not many visitors care about this one. This doesn't mean you can't emulate a similar design for your landing page if you have a new or growing company. Just add more content to tell the audience what value you bring.



Pinterest gives the visitor a few options on how to sign up to start browsing their pins. The background image or collage says more than a ton of words could ever say about Pinterest since it's a bit more difficult to explain. This is a clever marketing tactic that gives the potential lead a taste of what's to come but not the whole sandwich so to speak.

There are fewer features that Pinterest can share, so these features aren't mentioned right out the gate. They can't compare to the features of Shopify, for example. But they are a more image or video based social outlet and tool, which is why their content is more visual instead of textual.

Take this marketing strategy to heart. Are you a video editing software company? Maybe put a video or two displaying how the video editing works. Showcase features that differ from competitors. Your landing page should reflect what your brand is.



Okay, Hootsuite has a lot going on for a new visitor to see, but it gives the vital options a newbie needs to know about from their website. Does someone want to just login on the same page or login through a social media channel of theirs?

This is a sneaky marketing strategy that doesn't look like one. However a new contact signs up can be used in your data, which can hint at how much people use social media to sign into things. It also can give you insight into how often people use or log into their email. Later, this information could be used to get a higher conversion rate if used in a different strategy on a different page visitors are landing on.



This design is a little unconventional, but it works for a lesser known brand. There are two sign up buttons, a clear indicator of where to click to input an email address. It has a line of social media channel integrations for visitors to follow the brand if they don't wish to sign up just yet.

These are just a few good things going on in this design. The content also is pretty clear and barely hits the mark of too much copy with it's bulleted list of benefits and value they bring to potential new clients. If you have a business with a lot of features, such as a Saas business, then this template shows you the right way to lay out content.

They also decided to add a customer review, showing the reliability and satisfaction their service provides. The more people who like your business, the easier it will later get to grab a review from someone to place on any page of yours.

What's Next?

TruVISIBILITY wants to help every business grow one landing page or project at a time. No one wants to see their business go south, so having the best tools in the beginning will give new businesses and growing, more experienced businesses a lot to grow from.

Landing pages shouldn't be intimidating, and web based buliders, whether for one page or an entire website, are not intimidating and difficult to navigate for non-techies. 

If you want to learn more about using a template in an online landing page builder, the best ones are in this top-rated free builder. Create a landing page from scratch or with a template below.