Landing Page Builder Comparison

Get a clearer look on the different between landing page builders. We'll throw in more information you can learn before you start creating your landing page, too!

Elizabeth Lee
September 16, 2022

For newbies, choosing the right landing page builder can be a headache. We are going to cover everything you need to write great landing pages for your business and optimize them for conversion. This article will present relevant information and a comparison of landing page builders to help you decide what's best for your business!

Table of Contents

Landing Page


A landing page serves as the guidance your customers need to stay on track with converting—with hitting those pins. You need them if you want to reach your marketing goals; if you want marketing to actually be fun. 

Many marketers believe a landing page is simply any page a visitor lands on after clicking through an advertisement or promotional link. That’s incorrect.

While countless campaigns use a variety of website resources (like homepages, “About” pages, or “Contact Us” pages) as landing pages, that does not make them landing pages.

Think of it this way: You can use a baseball glove to retrieve a hot dish from the oven, but that doesn’t make your baseball glove an oven mitt.

Similarly, directing visitors to your homepage or “Contact Us” page doesn’t make those pages landing pages. A landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.).

A landing page is a page that a visitor arrives (lands) on after clicking on a call to action (CTA) for an offer. The offer can be anything (a product, coupon, free guide, or a demo, for example) and the CTA can be anywhere (like a Google ad on the SERP or a newsletter signup button right on your homepage).

Users landing on your website through the pages you sent out for marketing purposes, will help you gain more prospective clients as well.

A landing page is specific to the offer and provides more details the person needs in order to make a confident decision. Landing pages differ from most other web pages in two major ways. Proceed to chapter 2 to learn why landing pages were made to convert, and why you’re wasting your marketing budget by directing visitors to a homepage (or any other web page). 

What Is a Landing Page Builder?


Landing page builders can help you build and host a marketing website for your product or service without code or hassle. 

The best landing page builders also give you advanced features like a custom domain name, heat maps to track engagement, integration with webinar software, and tools to generate leads at scale.

However, small businesses and even enterprise brands still struggle with them.

Just 22% of companies are happy with their conversion rates, only 16% of landing pages are free from cluttered navigation, and building landing pages is one of the top five challenges B2B marketers face.

A landing page builder is one of the most important tools in any internet marketer’s toolbox. It lets you create landing pages for new ideas and campaigns within minutes. It also lets you optimize your landing page’s conversion rate with split testing.

Building a landing page is hard. You need to be good at writing code and web design. Even if you hire a web developer to build one for you, you still need to make sure it is optimized for conversions.

Building a single landing page that has a high conversion rate can cost you thousands of dollars.

This is where landing page builders come in. They let you build a landing page with a simple drag-and-drop interface. The best part is that they come with dozens of templates that are designed by professionals and optimized for conversions.

Landing page builders cut in half the time it takes to build a landing page. They also give you tools such as split testing to optimize your landing pages and increase their conversion rates.

Split testing (A/B testing) lets you test different variations of the same landing page to optimize its conversion rate. And most landing page builders come with it built-in.

Another great feature that most landing page builders offer is instant publishing. Most landing page builders let you publish your landing pages with just a single click.

That means you can design and publish your landing pages within minutes. This lets you quickly test out dozens of variations and find the one that converts the best.

Page Builder Importance

A landing page builder saves you time and money. For a small monthly fee, you get a tool that can produce landing pages that would put to shame the marketing departments of enterprise companies.

These tools come with dozens of pre-made templates that are optimized for conversions. They let you test out your marketing ideas instantly and publish new campaigns in less than half the time it usually takes.

Some of the reasons why landing page software is important are as follows, 

Saves Money

A landing page builder can save you thousands of dollars in the long term. A landing page builder replaces an entire team of web developers and designers. It lets you create landing pages on your own that would cost you over $10,000 if you were to hire a team of designers and developers.

Most landing page builders not only offer a drag-and-drop interface, but they also come with dozens of landing page tools to help you boost your conversions. Tools that allow you to split test your landing pages and create lead-capture popups, and much more.

The best part about using a landing page builder is that it comes with dozens of battle-tested templates that are proven to convert. No need to test out a dozen different designs to find one that finally works. Just pick a landing page, fill in the details, and that’s it!

Saves Time

A landing page builder lets you build and publish your landing page instantly. No need to wait for a freelancer to get back to you. No need to hire someone to put the new code on your website. No need to go back and forth with a freelancer to change something on your landing page.

Where a landing page builder shines is in its ability to let you test out dozens of different ideas in no time. Deliberate testing is how businesses go from 6-figures to 7-figures. You can create as many variations of your landing pages as you want in a matter of minutes.

Most landing page builders come with built-in A/B testing functionality. So, you can create a dozen different landing pages and your builder tool will automatically test them all, and use the one that performs the best.

Pre-made Funnel Templates

Landing page builders come with dozens of pre-made templates for landing pages. But that’s not all. They also come with pre-made templates for entire marketing funnels.

That means, that whenever you decide to launch a new campaign, you don’t need to spend weeks coming up with ideas for a funnel. You can just use a pre-made template and push out your campaign within a day or two.

Most landing page builders offer templates for all types of funnels including webinar funnels, evergreen funnels, and 7-day series funnels.

Landing Page Builders Comparison

With all these available landing page builders online, you can't help but have a hard time choosing the right builder to create your landing pages with. 

Each builder has different features. Although most of them offer forever free subscriptions or free trials, you can't help but find that particular feature that will make you choose the right builder for you. 

Take a look at this comparison between a few landing page builders to give you some sort of summary of how different each builder is from the others. We narrowed down the list to 5 landing page builders.


Free to start. TruVISIBILITY's landing page builder will let you create and launch landing pages that convert more and generate more leads. Create stunning campaign landing pages that focus visitors on converting visitors to customers. Use the Sites app to easily create multiple-page websites that deliver a complete marketing story beautifully and without any prior website-building experience. 

With so many customizable layouts to choose from, you never have to worry about having design skills.

Their library offers high-converting templates you can modify to fit your brand in a few clicks.


2) HubSpot

With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform.

When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better. 

3) ClickFunnels

Clickfunnels is one of the world’s most popular online sales funnel platforms where users can quickly and easily create beautiful sales pages that convert visitors into leads and paying customers. No tech, design, or coding experience is necessary. Hundreds of plug n’ play templates at your fingertips. Or customize your own funnels. Clickfunnels comes with training, tutorials, and smooth 3rd party app, email, and payment integration.

4) Instapage

Instapage is the leading landing page building platform. It helps digital marketers maximize their advertising conversions and Return on Ad Spend (ROAS) by delivering hyper-relevant ad-to-page experiences at a scale previously thought impossible. Instapage provides a unified environment for ad mapping, scalable page creation, experimentation, personalization, and analytics to create, optimize, and personalize landing page experiences as quickly as your ads. 

With over two million landing pages at an average conversion rate of over 16%, Instapage helps leading brands across 100 countries drive more value from their campaigns.

5) Mailchimp

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so they can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Millions of businesses and individuals - from community organizations to Fortune 100 companies - trust Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Choosing a Builder for Great Landing Pages

There is a lot of information out there to help you create a landing page. However, using a landing page builder is a faster, surer way to achieve success. A landing page builder will also be a more affordable option for small businesses, marketers, and professional bloggers.

The best landing page builder is the one that is easy to use and will have basic features that include:

Readily Designed Templates

You want professional, optimized templates at a fraction of the cost of hiring web design services. The best landing page builders have inbuilt landing page design inspiration templates that are easy to use, guarantee a professional look and functionality, and, most importantly, lead to superior return-on-investment (ROI).

Seamless Integration

There’s no point in getting leads if you don’t know what to do with them. Without a concrete strategy around what will be done with the leads accumulated from your landing page, campaign opportunities to create or increase revenue are lost. This effectively renders the time and money spent on the campaign wasted.

For this reason, the best landing page builders are well integrated into lead-nurturing software and customer relationship management (CRM) systems such as Mailchimp, Campaign Monitor, AWeber, and more.

A/B Testing

The reality is that even the best landing page builders cannot make any guarantees. This is because every market and campaign is different. So, testing is crucial!

The goal is to get more for your money. You must a/b test campaigns and as many elements of your landing page as possible to see what gives you better results. This way, you can choose the campaign that gets you more leads at the lowest possible costs.

What's Next?

Creating high-converting landing pages is extremely important for lead generation and higher conversions. According to some sources, businesses with over 40 landing pages generated a staggering 12 times more leads than those with just 1 to 5 landing pages.

If you want your online endeavor to succeed, you need a reliable landing page builder by your side.

The landing page creators listed above will provide you with all the necessary features and tools to create and customize landing pages that convert. Now, you are ready to explore more and start creating your first landing page for your business marketing!