A landing page is a page of your website designed for a digital marketing campaign. These pages include specific information, often tailored to a specialty audience, that reflect the messaging and goals of the marketing campaign.
It's important that the landing page leads your potential customers somewhere, ideally your website. So let's start and get you well on your way to getting the best results out of a landing page builder.
Table of Contents
- Benefits of Adding a Landing Page to Your Website
- What a Successful Website Should Include
- How to Add a Landing Page with TruVISIBILITY's Landing Page Builder
- Benefits of Using TruVISIBILITY's Sites App
- Conclusion
Benefits of Adding a Landing Page to Your Website
Landing pages offer your audience relevant information and serve up your most important CTAs. Here's how to make sure your landing page is optimized to drive conversions.
- Landing pages are the natural next step in your digital marketing campaign, taking visitors to a webpage with more information about your offerings, with the express purpose of getting them to make a purchase, sign up for your emails or take another action.
- Landing pages are most successful when they have a clearly defined audience and call to action.
- It’s not as easy as making a landing page and hoping for the best; you’ll have to follow a set of best practices to get the most out of your landing page.
In the world of digital marketing, few things are more coveted than a conversion: Someone clicks on your ad and is interested enough in your product or service to learn more, sign up for your newsletter, or even make a purchase. Those campaigns are anchored to landing pages, designed to motivate your target audience to take action.
This guide touches on how you can optimize your landing page by focusing on design elements, but we will focus more on how to add your landing page to a website using TruVISIBILITY's platform.
Whether you have a website yet or not, learn how to create a landing page through TruVISIBILITY's pages and connect it to your website at a later date. If you are familiar with WordPress, then you should find it easy to start creating a website as well.
What a Successful Website Should Include
Before you go off to create a landing page using a landing page platform, you should make sure this landing page can be connected from anywhere online and connect to your business website.
TruVISIBILITY has such a cloud-based system that allows you to follow any landing page step via its web-based system. It's ideal your landing page bring potential customers back to a web page on your website even though it can bring people back to a social media page, for example.
Websites nowadays are limited with only two pages, tops. Small businesses should know that a website should include more options for leads in order for them to understand your brand, what value you give to customers and how your webpage's offers can help them.
Navbar
No matter what the background image is of the homepage or other pages (such as product page or "shop" button), the navbar is vital to all websites.
Perhaps you just want a hamburger menu to give visitors clear navigation of your website. Fine. But a navbar to show visitors where to go and what pages your website has can either make or break getting a lead and making a sale.
Add a Contact Us
That text you always see on websites about how smart their employees are how they can help with this guide and that guide is all for nothing if there isn't a way to contact support.
The great thing about a contact page is that your business can show how organized it is. Have the best support team? Share their email! Have a career email for people to apply to work for your business? Get that on the web page too!
About Page
Most landing page templates have an about page where you can give extra information about your company, what visitors can get out of your website, service, products, and what your business stands for. Showing values in your website copy has been converting leads time and time again. People love businesses that are not shady.
Cookies Enabled
If you look up adding a cookies banner on your website, the information can get muddled and be confusing. TruVISIBILITY makes it easy by doing all the work and coding for you! No CSS coding or special class needed to understand how it works.
You can minimize compliance risks by giving visitors the option to enable cookies. It's easy! Add your cookie policy to your site by pasting a link to the policy in your site's menu or footer. Create a consent banner and embed it on your site so users can consent to your cookies.
Cookies is simply small pieces of text sent to your browser by a website you visit. In this case, it's your website that the visitor landed on. Cookies helps that website remember information about the visit, which can both make it easier to visit the site again and make the site more useful to potential customers.
Landing Pages
The obvious, right? Every landing page should direct every click to a website. No matter if the landing page design is custom or from a landing page template, it can get businesses higher conversions just by bringing more visitors to the website.
"But my landing page isn't good enough yet to go on my website." If your landing page can entice visitors to sign up, or if you can lead them to your website, then you can always update your landing page easily at a later time. Just save it as a draft for now!
Who Is Landing on Your Page?
Knowing your audience is a huge part of website management. This data tracking is what every good website needs on the back-end.
You should be able to view how many visitors spend a while on a specific page and how many hard bounces you get on your website, which isn't a good thing.
This information is key to going back to your builder and changing the design, messaging, or organization of your site's pages in order to capture and keep your audience's attention.
How to add a Landing Page with TruVISIBILITY's Landing Page Builder
TruVISIBILITY has a few steps to get your landing page on any TruVISIBILITY website of yours. It's just like adding another page to your website. You do need to have your domain ready to place your landing page on it, but let's show you how!
1. Go to the "My Sites" section and click the “Add Site” button in the center of the page or in the upper right-hand corner of the page.
2. Select the site template by clicking the “Choose” button on the template you need. Before selecting a template, you can view its details by clicking the “Details” button.
On this page, you can filter site templates by category and by language. For creating a landing page, look for the "Lead Generation" template. This is the ultimate template for landing pages with a form widget already built in.
Templates can also be sorted by rating, the number of uses, and creation date.
3. Once you choose a template, you will appear to be on the next page. Here you can enter the site name. It represents what the site is all about. Only you can see the site name. Click the check in the upper right side of the page after naming this website (or in this case, landing page).
4. You are on the page confirming your page creation. You can start editing your site, page or go back to view your sites.
5. You can find the created site in the “My Sites” section. Have a draft of your landing page? It will be found in the Draft tab at the top.
Adding the Landing Page to Your Website
Here's another simple way of adding a landing page as well! This step is commonly used to add another page to your website in TruVISIBILITY's Sites app.
By default, the site you have created has one page, but you can add more pages to it. To do this, click on the pages icon.
In the left sidebar that opens, you can add a page by clicking the “Add Page” button.
A blank page will appear in the left sidebar and you will appear on this new page. Here, you can add a header, sections, and a footer.
For landing pages, you will want to add a form to this page to capture email address, name, and any other information you want from your lead. Don't forget a call-to-action button, which you can attach a link to any web page of yours.
Now let’s have a look at the actions you can do with the newly added page. To see them, click on the ellipsis. You can go to the page settings, rename the blank page, set the blank page as homepage, and delete the blank page.
In the left sidebar, you can also do some actions with the existing page (homepage). To see these actions, click on the ellipsis. You can go to the page settings, rename and delete the homepage.
There is one more way to start managing pages. Click on the arrow icon and select the option you need. From the menu that opens, you can go to any page of your site or click the “Manage Pages” button after which the left sidebar will open.
Benefits of Using TruVISIBILITY's Sites App
TruVISIBILITY has many apps to help with all your digital marketing needs. None of which require a knowledgeable marketing specialist or coder. These apps include:
- Chat - for creating chatbot conversations to help support customers and website visitors 24/7
- Messaging - for creating and sending email campaigns and automated messages to leads and customers
- Drive - for storing everything your business needs online for future use with the TruVISIBILITY applications
- CRM - provides all the tools needed to squeeze every profit dollar out of your leads and past customers leading to a very efficient and successful small business.
- Sites - for creating websites that can be connected to emails, bot conversations, etc.
Sites is specifically used for creating landing pages that can be implemented on social channels and web pages of your choosing. Here are a few benefits of using this landing page builder over other landing page software.
No Code
TruVISIBILITY has cracked the code - on not having to use code, that is. A few simple clicks on your created website will link your landing page (or landing pages) to any web page on your site. You don't need to learn any coding!
In fact, TruVISIBILITY has the code already deciphered in a window that you can copy and paste to deploy your landing page on any page online! Just not other domains... because that would be odd to find your landing page on a Hubspot website, wouldn't it?
No Limits on How Many Landing Pages You Create
You can create unlimited landing pages. You read that right. You can create ten, twenty, fifty completely different landing pages to connect to a web page on your website or social channel on the web.
This is a solid strategy since you can reach out to several different target audience groups. Need to target teenagers and middle-aged women but not necessarily for the same campaign? Putting different landing pages online can bring in those different demographics once you publish it.
Landing pages convert higher if they are also put on social channels. Post your landing page link to your social channel.
Affordable Compared to Other Web Software
You can create landing pages for free for as long as you wish to use the platform. Growing businesses can choose to increase their contacts and pay for as much as they want.
This option to customize your payment plan (even by just a few cents per month) is better than most other software that only offers 2 to 4 payment brackets. With those, if you don't utilize the 10,000 emails you can send, you still have to pay the $49 per month, for example.
TruVISIBILITY's motto is: don't pay for what you don't need! Especially on a web format.
Conclusion
Now you've learned how to add a TruVISIBILITY free landing page to your website. Landing page builders shouldn't be complicated, which is why our all-in-one solution makes it easy to manage your landing page and website in the same place!
Why not make the best of an already great situation by simplifying the navigation you have to go through with multiple marketing streams?
TruVISIBILITY already has software for a free website, free chatbot, and free email messaging, all of which can link to your landing pages. Yes, multiple landing pages. You can create multiple landing pages for free for higher conversion. Try it out for free! If you love our platform, keep using it free for life!
If you have concerns, need help with a product, or want to start using either the email app in addition to the website (and landing page) app, sign up or email support at support@truvisibility.com.
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