A landing page is a standalone web page that is created for visitors to “land on” after clicking a link in an email or an ad from Google, Facebook, YouTube, etc. A landing page is created with a single goal in mind, namely to lead visitors to the call-to-action (CTA).
You can see why a landing page is essential to bring in potential customers, building a list of leads. This is the top marketing strategy that coincides with email marketing.
The above example is a landing page created to capture users’ contact information when they sign up for the Christmas webinar. It has a clean layout, festive background, and a straightforward value proposition.
Table of Contents
- Creating a Page from a Landing Page Builder
- How Long It Takes to Build a Landing Page
- How to Build a Free Landing Page
- What's Next?
Creating a Page from a Landing Page Builder
Longer landing pages aren't always best for collecting someone's contact information. But it depends on the type of business you provide.
So, what type of business do you have and how long do you think it takes to make a landing page for each of these goals?
Set Business and Page Goals
Your business goals should be reflected in what you create for a landing page. Meaning, you can take all the time in the world to create a basic landing page, but it may not serve its purpose for you to be creating one in the first place.
So what are the most common goals of a landing page? Here are a few examples. Your business, whether small or large, can make a page in order to fulfill more than one of these goals listed.
Lead Generation
Collect contact information from potential customers qualified by showing interest in a white paper topic. Your hope is that the visitor registers for a free white paper or downloadable document.
You may also wish your landing page would collect email addresses to use as a marketing outreach for new products in the hopes that a visitor requests free tips sheet via email or some other offer via email.
Ecommerce
Your landing page may simply be to fulfill your ultimate business goal, which is to sell a product. Maybe it is a particular product that will make life easier for your potential customers. This means you will want your visitor to click the "Add to Cart" button.
Viral Marketing
Sometimes you hope to spread the word about your organization, site, products, or services in order to later garner legitimacy and build a reputation, therefore, selling more products or services.
In these cases, you want a visitor to send a link to a friend. They may even be offered something as a bonus for sending a link to a friend, such as $10 off their next purchase.
Branding
Branding means you want to entertain visitors who in turn encourage more visitors to view your brand, enabling higher sales of on-site advertising and eventual sale of company to Google. When you are higher on the search results page on Google, the more likely more visitors will click on your website or landing page link. You could earn a lot if you do this.
One way to build brand awareness is to show off videos in your landing page. Think of this as a short commercial for the internet. Usually, the funnier, the better. But as long as the video catches attention to your target audience, it takes little to no time for your business to see high ROI results.
This type of landing page will, of course, take a longer time to build. And it all depends on the length of your video. It could take a week or longer.
Make a Site to Connect the Landing Page To
You need a website to connect a landing page to most of the time, especially if you have an ecommerce business. However, not every business needs a site to create a page for those landing on it.
The page could simply be about purchasing one product, like a massage table or special tool for car repairs. For businesses that don't necessarily have a niche product, like Target, a website is almost always necessary.
How long does it take to build a website? And how long does it take to make sure you have a website and page that you can perfectly place a landing page on?
On average, website building can take 4-8 weeks. To build an online shop will take an additional 8-16 weeks. However, this should take less time if developing the website in tandem with your online shop.
Create from a Landing Page Development Software
Create a landing page with software and it is much, much simpler. TruVISIBILITY is the easiest way to build a landing page and the fastest in connecting it to a website. You can drag and easily add widgets to a landing page with no code skills needed. Better yet, it takes little to no effort to make each widget custom to your brand colors, shapes, etc.
Depending on the complexity of the landing page, you can make the landing page have a simple sign up form and be done within 8 hours. How long should it normally take for those to build landing pages via software? What we mean is that is may take longer to build your page depending on the software you choose.
On average, most software for landings does take a longer time to build. If you choose an advanced landing page builder, it could take up to 2 weeks.
Take Ideas from a Template
Landing page templates will include some great landing page copy if you are not prepared to write compelling words that entice people to input their contact information.
Some other things a landing page platform should provide you with are great image and layout ideas from their templates. The template library should include everything any business would ever want or need, such as:
- Holiday sales templates
- Discount code for new customers
- Downloadable document
- Video tutorial download
- Access to helpful blog articles or guides
There are so many high-converting landing page ideas that you can customize from any template by simply changing widgets, text, images, etc.
How Long It Takes to Build a Landing Page
Landing pages are used for marketing as well as advertising purposes. Specifically, they are used by marketers for two main reasons:
- to encourage viewers to make a purchase or provide their contact information
- to provide appealing, relevant information to the visitor or a summary of a product/service
A landing page may be a single-page website or a separate page on a multi-page website. It’s created for promoting or selling a product or service and should motivate visitors to take action. Therefore, the discovery, content creation, and reviews take less time than usual.
The web design time estimate ranges within 15-80 hours. The time of landing page development starts from 24 hours. It can vary depending on the animation complexity and other project requirements, rough estimate might look as follows:
- Design - 15-80 hours
- Development - 24-80 hours
- DevOps - 8-24 hours
- QA - 8-16 hours
Are you having trouble with the question of ‘how many hours to design a website is needed?’ without mentioning additional factors that may influence the overall duration of the development.
What Makes Landing Pages Expensive?
You don’t necessarily need a website to create landing pages, but having a website is recommended because it allows you to build trust with your audience. You could easily host a landing page independently of a website.
Having a website along with your landing pages helps in showing your potential customers that your brand is established. And since online shoppers purchase things based on the trust they have for the brand or product, having a website is advisable.
Connecting a landing page to a webpage and making sure it matches the professional brand of the website to start with may cost more than having a regular landing page serve one action or purpose.
What else makes landing pages expensive and what would the smart thing be to do when building landing pages on a budget?
How Can You Build One for Cheaper?
Let's go over the time technical task of creating the landing pages for your website. There is something to take into consideration when building a landing page for social media channels, however. If you want to develop a landing page just for a custom social page, we will go over that in a little bit.
How to Build a Free Landing Page
When people are landing on your page, you may not see the value of this right away. Your first step to share your landing page idea or design is to get the right platform. The right platform can give you content ideas and make it easy to write copy for your landing page, add any widgets or forms you need, and connect it to a site or social channel of your choice.
Let's take a look at free trial options and completely free ways to create a landing page with the following software. We do recommend double checking their policy in order to not have surprise fees that may come with adding extra contacts or integrations if your business grows larger than expected.
Convertkit
If you have a marketing team, they will appreciate the ease of Convertkit. As the name implies, Convertkit gives you the option to connect your landing page to an email easily through their service.
A huge bonus is that, like TruVISIBILITY, you can choose a free plan. It will be slightly more limited than their paid accounts, which are between $9 per month to $25 per month.
With a free account, you can create a landing page for free as well as:
- Get unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Community support
TruVISIBILITY
This is the only true free landing page option for those who want to build the page on their own. It is truly free because all of the widgets have customizable options that are available to both those on the free plan and premium plan.
When we say free, we mean free for life. TruVISIBILITY works on the method of "you only pay as your business grows". This shows confidence in their software. There is no special add-on to download or anything. You can get access to the platform online anywhere simply by singing into your account. This means you can add content to your pages and deploy them on the go.
Adoric
If you specifically want an app to work with Shopify, Adoric may. be the software to gander at. They offer landing page creation tools you need for basic landing pages for free, which includes:
- Basic targeting rules
- Geo location targeting
- Basic provider integration
- KB support
Adoric normally costs $9 to $79 per month for businesses to access more things, like scheduling campaigns, email support, and to have their logo removed from your forms and/ or pages.
Wix
Known as primarily a website builder ages ago, Wix can serve as your next landing page step. You need to understand that Wix, to get the full potential out of the service, will not be free. This will be part of the cost of the landing page.
It takes less time to build a good website with Wix since this is what they are known for. To create a landing page with Wix also should not take any longer than as expected (no longer than a week or two).
For a personal account, it will cost you $16 per month. Business generally pay between $22 to $44 per month. However, there is a 14-day trial period for their premium service.
What's Next?
How long does it take to make a website? The amount of time varies depending on the goal, size, and complexity of the project.
Moreover, projects of the same type differ from one another. Someone may spend months preparing content for an otherwise ‘simple’ project, whereas others build an online store within days leveraging the benefits of WordPress. The latter specifies the answer to the title question: it depends, but it is shorter with WordPress.
Regardless of the project's scope, it's crucial to establish a timeline of stages and objectives to ensure the optimal result within the shortest amount of time. The developers should deliver on time and budget. If you wish to get your website launched on time, prepare the product requirements and content beforehand.
Many developers cite 30-45 days as a ‘normal’ time frame and agree that software development depends on a vast number of factors.
You can get your landing page made, even by a professional if you wish, with TruVISIBILITY and have the simplest solution with the all-in-one suite. This means your email will integrate seamlessly with your website and/ or landing page(s) in the quickest time compared to other platforms.
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