If you're like most people, you probably get a ton of emails every day. And, if you're also like most people, the majority of those emails end up in the trash without being opened. So, why would anyone want to use email marketing? Turns out, email marketing can be extremely effective when done right. In fact, email marketing has an impressive ROI — for every $1 spent on email marketing, the average return is $43!
If you're thinking about using email marketing for your business but aren't sure where to start, this article is for you. We'll cover everything you need to know about email marketing, from building your list to crafting effective campaigns to measuring your results with TruVISIBILITY. By the end of this article, you'll have all the tools you need to start growing your business with email marketing. Let's get started!
Table of Contents
- What is Email Marketing?
- But Does Email Marketing Work?
- Building Your Email Marketing List
- Email Marketing Tips on Effective Campaigns
- Measuring Your Results and Making Adjustments Based on Them
- Conclusion
What is Email Marketing?
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
However, the term is usually used to refer to more specific activities, such as sending newsletters or promotional offers. Email marketing is a great way to stay in touch with your customers and promote your products or services in a way that is highly personalized and targeted.
But Does Email Marketing Work?
As we've mentioned above, for every $1 spent on email marketing, businesses see an average return of $43. That's an ROI of 4300%! So you are asking: does email marketing work? Sure it does!
Here are some more email marketing statistics highlights for 2022 that illustrate its effectiveness.
Email is a crucial component of everyday online life, despite the popularity and rise of mobile messengers and chat apps. Global email subscribers numbered 4 billion in 2020, and by 2025, that number is expected to increase to 4.6 billion.
About 85% of emails are being delivered on average across all email marketing platforms.
Email marketing is regarded as a top marketing medium by 73% of marketers worldwide. This is greater than sponsored search (67%) and SEO (72%).
Forbes reveals some numbers in the article Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level. It says, 79% of small business owners state that email marketing is "essential" or "extremely important" to their businesses. 60% of them believe their own email marketing techniques are "effective" or "very effective".
The effectiveness of email marketing lies in its ability to personalize messages and create tailored campaigns for individual segments or customers. This customization allows marketers to provide highly relevant content that resonates with the consumer on a personal level, which can be more engaging than traditional ads.
Additionally, emails are typically opened more often than other types of mediums such as direct mail or banner ads due to their convenience. Emails can be accessed anywhere at any time with an internet connection, meaning users don’t have to wait long periods of time or incur extra costs associated with physical deliveries or billboards.
Moreover, the growth of mobile devices has been a major driver of the success of email marketing in recent years, as smartphones make it easier than ever before for people to read and respond to emails anytime, anywhere.
Marketers must ensure that they are optimizing their campaigns for mobile devices — making sure they take into account both design elements like responsive images and technical factors like page loading times when creating emails.
In general, email marketing is an incredibly powerful tool for small businesses that connects with customers and helps to promote products or services. With a high ROI and the ability to reach a large audience in a personal way, email should be a key part of any small business marketing strategy.
Now let's see how to make a good email marketing campaign.
Building Your Email Marketing List
The first step in any successful email marketing campaign is building your mailing list. After all, what's the point of spending time crafting beautiful emails if you don't have anyone to send them to? There are a number of ways you can go about building your mail list, but we'll just focus on a few of the most effective methods here.
1. One great way to build your email marketing list is by offering something valuable in exchange for an email address. This could be a discount code, an ebook, or even just access to exclusive content or deals. Whatever you offer, make sure it's something that your target audience will actually find valuable — if it isn't, they won't bother giving you their email address.
2. You can also add sign-up forms to your website or blog so that visitors can opt-in to receiving emails from you. Make sure these forms are prominently displayed and easy to find — you don't want potential subscribers having to search high and low for them! You can also use social media platforms like Facebook and Twitter to grow your list by running ads that promote your opt-in offer.
3. Summon the power of chatbots! These guys bring up the light of conversational marketing in your business. It is an effective technique for engaging customers and prospects in real-time, creating a much more personalized experience than traditional forms of digital marketing.
By using conversational tools such as chatbots, you can not just quickly respond to customer inquiries with tailored messages that increase the chances of conversion, but also guide them down the funnel and collect email addresses.
4. Finally, don't forget about offline opportunities for growing your list. If you have a brick-and-mortar store or attend trade shows or other events related to your industry, make sure you have a way for people to sign up for your emails while they're there. You can do this by having sign-up forms available or simply collecting business cards with permission to add people's names and contact information to your mailing list.
How To Build an Emails List With TruVISIBILITY
TruVISIBILITY platform enables you to create and launch websites and landing pages that will help to collect your prospects' and customers' email addresses for a messaging list. We offer a simple no-code web builder with a drag and drop method and dozens of section-based ready-made templates for multi-page websites and landing pages.
All the templates are mobile responsive and can be supplemented with a custom HTML code. Have the inspiration to do your own design? Then just do it from scratch!
Make conversational marketing using TruVISIBILITY chatbots! Simple rule-based, AI-powered, and hybrid chatbots — you can build any virtual assistant you want. Choose a purpose-driven template and then edit it according to your needs or design your own bot from scratch. No coding experience needed, since everything is done inside a user friendly visual builder.
TruVISIBILITY chatbots are simple and easy to deploy not just in any website, but in messengers also, including Telegram.
Revolutionize your business today by getting a TruVISIBILITY freemium account. No credit card required!
Email Marketing Tips on Effective Campaigns
Now that you've built up a nice list of subscribers, it's time to start creating some campaigns! But before you start hitting "send" on every email idea that comes into your head, there are a few things you need to keep in mind if you want your campaigns to be successful.
First of all, think about what kinds of content will be most useful and relevant to your audience. What sorts of things do they need or want help with? What would make their lives easier? Keep these things in mind as you brainstorm ideas for campaign topics.
Once you've come up with a few ideas that seem promising, it's time to move on to the next step: planning out each campaign so that it flows nicely and makes sense overall. This planning process doesn't need to be overly complicated — a simple outline will do just fine. Just map out what topics each email will cover and what sort of call-to-action (or CTA) you want each one to include so that everything flows smoothly from one message into the next.
And speaking of call-to-actions... make sure your CTAs are clear and concise! You want people reading your emails to know exactly what action you want them to take after reading each one — whether that's clicking through to read more on your website, signing up for a free trial, or making a purchase.
Your CTA should be impossible to miss — place it near the top of the email so that it's one of the first things people see when they open it, and make sure it standouts against the rest of your text by using a different color or font size. And whatever you do, you shouldn't bury your CTA at the bottom of your message — by the time people get there, they may have already forgotten what they were supposed to do!
How To Launch an Email Marketing Campaign With TruVISIBILITY
With TruVISIBILITY Messaging App you can easily launch email blasts, create autoresponders, and set up drip campaigns.
Create beautiful emails that display flawlessly on any device. You don't need to be a coder or a designer for that. Just use our purpose-driven templates and a simple-to-use visual builder to customize them.
To increase your emails' open and click-through rates, personalize them with merge tags that make your content dynamic.
Use email marketing automations to generate newsletter subscriptions, close sales, and onboard new customers.
So many features inside a single app! Sign up for a TruVISIBILITY freemium account now and launch your email blast.
Measuring Your Results and Making Adjustments Based on Them
Of course, no matter how great your campaigns are, they won't amount to much and bring revenue if you're not taking the time to measure and analyze your results so you can learn from them and improve over time.
Luckily, most email service providers offer some form of analytics so you can see exactly how many people are opening and clicking through on each of your emails and thus measure the results of your email marketing campaigns. This information can help you make adjustments to your subject lines, calls-to-action, or even Frequency of sends based on what works best with your subscribers.
You can also A/B test different versions of emails to move beyond simple analytics and really drill down into what elements are working best for your audience.
For example, if you're not sure whether to send your newsletter on Mondays or Thursdays, try sending one version on Monday to half of your list and another on Thursday to the other half. After a while, you see the numbers and decide which day gets better open rates!
According to Campaign Monitor's most recent data for 2022:
- The greatest open rates (22% for emails sent on Mondays) are seen.
- The days with the greatest click-to-open rates are Tuesdays and Wednesdays (10.8%).
- The average click-through rate is 2.1% to 2.4%, with Tuesdays being the day with the highest click-through rate and Saturdays and Sundays having the lowest.
On average, individuals read their emails more intently during the week than on the weekends. The ideal day to send an email is generally Monday. Therefore, if you want to send weekly emails, Mondays are likely to be your busiest day for opens.
Don't be afraid to make changes to your email marketing strategy based on what's working and what's not — the goal is to move closer and closer to your ideal campaign so you deliver maximum value to your subscribers while also seeing greater returns on your email investment.
How To Track Your Results With TruVISIBILITY Email Marketing Tools
TruVISIBILITY Messaging app provides all the necessary statistics tools to track your results. You can see open and click-through rates, how many emails hard bounced and soft bounced, and the number of complaints and unsubscriptions.
Use the acquired data to conduct A/B testing of subject lines, call-to-action buttons, images, text content, delivery times, and message length. And learn what works best!
TruVISIBILITY freemium account allows you to send 1000 emails monthly. Jump in!
Conclusion
Email marketing is still one of the most effective ways to get in touch with customers and promote your product or expertise. It has an amazing ROI — for every $1 spent on email marketing activities, the average return is $43.
However, reaping these rewards requires careful planning and execution. In the article we've discussed the basics you need to know about email marketing in order to create effective marketing campaigns once you've built up a list of target subscribers. We covered topics like building your list, crafting engaging content, and measuring results so you can make necessary adjustments for the future success of your campaigns.
Try following these email marketing tips and best practices... and see what happens!
And remember: have fun with it! Getting creative with your content can result in some really amazing emails.
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