Find Out How Much it Should Really Cost to Build Your Website

The cost of a business website can vary widely depending on many factors, but we have the guide to help you see how much a site should really cost you.

Kate Neuer
August 28, 2023

The cost of a business website can vary widely depending on a multitude of factors, ranging from the complexity of the site's features to the expertise of the professionals hired to build it. While it's challenging to pinpoint an exact average cost due to these variables, understanding the key components that contribute to website costs can provide a clearer picture of what businesses might expect to invest.


Table of Contents

  • Factors Influencing Website Costs
  • Estimated Average Costs
    • Basic Informational Website
    • Small Business Website
    • E-commerce Website
    • Custom or Complex Websites
    • Ongoing Costs
  • Additional Considerations
  • Conclusion


TruVISIBILITY website cost

Factors Influencing Website Costs

Each business is different due to location, services or products offered, the type of audience they target, etc. Even though the cost of a website for each of these businesses will vary greatly based on need, it’s important to understand the following factors will go into how much one pays for an agency or web-designer to create a business website.

Website Type and Complexity
The type of website you need plays a significant role in determining the cost. A basic informational website with a few pages will generally cost less than an e-commerce platform with hundreds of products, integrated payment gateways, and complex inventory management.

Design and Branding
Custom designs or complex visual elements will increase costs. The level of branding, including logos, color schemes, and graphics, can also impact the final price.

Functionality and Features
Features such as contact forms, interactive elements, content management systems (CMS), e-commerce functionality, booking systems, and membership portals can contribute to costs.

Content Creation
Quality content, including text, images, videos, and graphics, is crucial for a successful website. Costs can rise if you need assistance with content creation or if the content requires professional photography or copywriting. is a great example of a site that combines images of professional chefs and community photos of food made from home. 


Tasty recipe blog site

Photo Credit:

Responsive Design
Ensuring your website is mobile-responsive is essential for user experience. Designing and testing across various devices and screen sizes can add to costs.

E-Commerce Capability 
If you're selling products online, the complexity of your e-commerce system, including product listings, payment gateways, and inventory management, will affect costs.

Custom Development
Unique functionalities that require custom coding or programming will raise the overall cost. This could include advanced search features, API integrations, or complex interactive elements.

Hosting and Domain
The ongoing costs of hosting your website on a server and registering a domain name need to be factored in.

Maintenance and Updates
Regular updates, security measures, and bug fixes are essential to keep your website running smoothly and securely. These ongoing maintenance costs should be considered as part of the overall investment.

SEO and Marketing 
Incorporating search engine optimization (SEO) strategies and online marketing tools can be crucial for driving traffic to your website. Costs for these services can vary based on your goals and the competitiveness of your industry.

Estimated Average Costs

While the range of website costs is extensive, we have a general breakdown of information to consider that will determine the actual cost of your business site.

Basic Informational Website

A simple website with a few pages of content, basic design, and contact information could start around $1,000 to $3,000. These are often suitable for small businesses or individuals who primarily need an online presence without complex features.

Small Business Website

A more comprehensive website for a small business with additional features such as a blog, contact forms, and some e-commerce capabilities could range from $3,000 to $10,000.

TruVISIBILITY has years of experience in serving and building websites, landing pages, and blog pages for small and growing businesses. Check out all the tools available to users who build a site with TruVISIBILITY.


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E-Commerce Website

Building an e-commerce platform with an inventory system, payment gateways, and product pages can cost anywhere from $5,000 to $20,000 or more, depending on the size of the store and the complexity of features.

Popular e-commerce websites include Amazon, Ebay, and others that likely cost a lot more than a more simple e-commerce website would to build.


Ebay's complex e-commerce homepage.

Photo Credit:

Custom or Complex Websites

Websites that require advanced functionalities, custom development, and unique design elements can start at $10,000 and go well beyond $50,000 or more, depending on the complexity.

Ongoing Costs

Remember that the initial development cost is just one part of the equation. Ongoing expenses for hosting, domain renewal, maintenance, updates, and potential marketing efforts should be factored into your budget.

Additional Considerations

There are a few additional steps we recommend every business - no matter the size - take when starting the process of building a website. Let’s dive into common factors that businesses don't take into account.


DIY vs. Professional Services
While DIY website builders may seem cost-effective, they might lack the customization and professionalism necessary for a business's online presence. Hiring professional web developers and designers can ensure a more tailored and polished result.

Quality vs. Budget
Investing in a quality website is essential, as your website often serves as the first impression of your business. Cutting corners on design and functionality might adversely affect user experience and conversion rates.

Consider your future needs. If your business grows, will your website be able to accommodate the increased traffic and additional features?

Comparing Quotes
When soliciting quotes from different web development companies or freelancers, ensure you're comparing apples to apples. Make sure all quotes include similar features and services.

ROI and Business Goals
Keep in mind that your website is an investment, not just an expense. A well-designed, functional website can contribute significantly to your business's success by attracting customers, driving sales, and enhancing your brand's credibility.

How to Get an Affordable Business Website

TruVISIBILITY offers fully customized website creation for businesses of all sizes, specializing in small and growing businesses. Throughout the website building process, talented marketers and designers communicate with businesses to ensure the needs of the site are met. Also, TruVISIBILITY will:

  • Continue updates for pages as needed, avoiding and fixing bugs
  • Ensure proper integration with any chatbots on the site and any social media channels
  • Ensure reliable email integration and CRM tools for all webpages
  • Give constant communication between the client to offer support
  • Offer optional blog tool to build and write blog articles to increase traffic and engagement
  • Research and implement SEO practices to optimize your webpages for your particular industry and brand


So how much is one of the most affordable business site builders on the market? You can view estimated costs by using our sliding tool for our all-in-one marketing suite below.


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So how much will it likely cost you to have a full website built? The cost of a business website can vary greatly depending on the scope of the project, the complexity of features, and the level of customization required. Carefully evaluate your business's needs, goals, and budget before embarking on a web development project. 


While costs can be a significant consideration, remember that a well-designed and functional website is an investment that can yield substantial returns in terms of increased brand visibility, customer engagement, and business growth.