Market your products and services with landing pages created through your mobile phone. If you are looking to see how these mobile-fit landing pages are created, you came to the right place! Plus, we have listed free builders you can choose from to help you get started!
Table of Contents
- What are Landing Pages?
- How to Create Landing Pages?
- Choosing Landing Page Templates
- Is It Effective to Use Free Landing Pages?
- How to Track Landing Page Performance?
- Choosing a Good Landing Page Tool
- Mobile Landing Page Software
- Helpful Hints
- Promotional Tips
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer—and everything you need to know about what landing pages are and how they work is right here.
Landing pages are standalone web pages that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper.
Landing pages are different from other web pages in that they do not live in the evergreen navigation of a website. They serve a specific purpose in a moment of an advertising campaign to a target audience.
Typically, landing pages only encourage users to take one such action, like filling out the custom signup form on the page. Why?
It is because of what researchers call the “paradox of choice.” In simple terms, that means that the more options you give people, the harder it is for them to make a decision and act.
Imagine you are offering a free ebook. But on your landing page, you invite your users to visit your blog to buy a product and check out your social media channels. With each ask, the chances of your users downloading your new ebook grow slimmer because you have directed their attention away from your primary objective.
On the extreme end, too many choices can overwhelm your users, causing them to stall and take no action. It is critical to focus on a single call to action (CTA) rather than 3 or 4.
Once you have the background research in place, it’s time to put the landing page together. However, there is a special recipe (put together and perfected by inbound marketers all over the world) that you should follow to increase your odds of conversion on the landing page.
- Create a Compelling Headline: You need to develop a headline that will capture the visitor’s attention immediately and make them want to read on. It is the first thing they’ll see when they get to your landing page, and you don’t want it to be the last.
- Efficiently Convey the Value of Your Offer: Conveying the value of an offer concisely and effectively is crucial to the development of your landing page. Ever heard of the blink test? The blink test basically states that you need to convey your message and value before your visitor has time to blink—which means you have about 3-5 seconds. If you don’t do this successfully, you risk losing that conversion; it typically only takes one “blink” for someone to decide if they want to stay on your landing page or not.
- Include Bullet Points: For whatever reason, we humans like to mix things up, and we have short attention spans for things like landing pages. To keep your reader engaged, avoid writing lengthy paragraphs on your landing page. Instead, write a brief summary of the offer, and below the summary, list out bullet points of what the visitor can expect to read by downloading the material. Presenting this information as bullet points will keep the reader engaged while also giving them a preview of what’s to come, which can entice them to convert.
- Build the Form: When you create the form for your landing page, be mindful of the number of form fields you are including. The number of form fields you have should correlate with the stage of the Buyer’s Journey. Typically, for an awareness piece, you want to keep the forms brief and get basic information such as name and email address. The further down the funnel your content is, the more fields you should consider adding as leads are getting closer to buying. Once they’re at the decision stage, you’ll want to get more information from them to help the salesperson understand the contact better so they are better able to close the sale.
- Remove Site Navigation: When building your landing page, you want to remove any opportunity for your visitor to leave the page. By removing site navigation from your landing page, you allow your visitor to solely focus on the content at hand, rather than becoming distracted by other enticing links on your site.
- Insert Images: Who doesn’t love a good image? Be sure to include a relevant and engaging image on your landing page to draw the visitor in. People are more likely to stay on a page if a captivating image is present.
- Add Social Sharing Icons: Although you should remove all navigation from the landing page, it is important to include social sharing icons so that people can share the landing page with others across their social platforms. When you do this, however, be sure that when you click on the icon it opens in a new tab or window. You don’t want to redirect people away from the page, but you want to give them a clear option to promote it.
- Provide Testimonials When Relevant: These days, people are always looking at reviews of products and services before making a purchase, and this can apply to landing pages as well. But don’t include a testimonial that only vaguely ties into your offer. Make sure it directly correlates to what you’re promoting. If it doesn’t, it’s best to leave it off. The same advice goes for placing awards and accolades on your page.
- Make Sure Your Instructions on Next Steps Are Clear: A form on a landing page typically implies that you should fill it out, but be sure to include a copy that suggests this on your landing page as well (typically near the end of your copy). You can use something as simple as, “To access the e-book, please fill out the form to the right.” It’s simple, but it gives your visitor clear instructions on the next steps, which will make them more likely to convert.
SEO is an industry in itself, meaning there is a lot to explore. However, you can get started on boosting your landing pages’ SEO with these best practices:
1. Target long-tail keywords.
These are highly specific keywords or key phrases that tend to be 4 or more words. For instance, “best copy writing tips for landing pages” is a long-tail key phrase, unlike the much simpler keyword “landing pages.”
As a rule, it’s much easier to rank for long-tail keywords than short-tail keywords because long-tail keywords are less competitive. And because landing pages feature very specific CTAs, it’s easy to place long-tail keywords on them naturally.
2. Segment your traffic.
It's likely that your target audience consists of more than 1 persona. For example, if you’re selling reusable water bottles, you’ll want to market to several kinds of buyers: athletes, travelers, hikers, and so on. Because these buyer personas are different, you’ll need several approaches to appeal to them.
Consider creating separate landing pages for each segment of your audience. This will require researching the keywords each persona would use to find what you're offering. When you segment your traffic, you can boost your visibility in search engines and tailor your message to appeal to people with different needs.
3. Improve page loading speed.
It’s hard to hold a potential customer’s attention when so many other companies are competing for it. Users can be impatient and easily distracted, so if your landing page loads slowly, your chances of them converting get smaller.
To maintain a high conversion rate, landing pages have to load at lightning speed. Fortunately, because they only have 1 purpose, it’s easy to optimize them. Reducing image sizes is just one way you can speed up your page’s loading speed.
4. Earn backlinks.
These are links that point from other sites back to yours. They send traffic to your landing pages, essentially acting like votes of confidence in the eyes of search engines. When they come from well-established, high-authority websites, backlinks show that what's on your page is valuable. As a result, your site’s rankings on search engine results pages will increase.
Consider contacting other websites for guest posting opportunities to build backlinks, but beware of any site that asks for payment—Google frowns on link-building schemes of this nature.
5. Make your content shareable.
That means making it unique or novel in some way. Remember, all of your potential leads are connected with others who might also want what you have to offer. When you allow them to share your landing pages, you can tap into these larger networks. Besides driving more leads to your page, this added traffic will boost your search engine rankings.
In choosing your landing page template, ensure that the color and tone complement your brand. Avoid using multiple colors that do not represent your brand because it can confuse people.
Using the same colors, accent, and tone on your landing pages will allow people to recognize your brand's image. A technique like this will let your prospective clients easily spot your brand while they browse online.
When you started establishing your business on the web, you choose colors to symbolize your brand and those colors represent your business.
Avoid choosing colors that are painful to the eyes. very contrasting and uninteresting to the users browsing through your page. Always ensure that you choose the right theme for your brand and coordinate it with every campaign you make.
Wondering if landing pages are effective, but don’t know where to start? Here’s what you need to consider.
Let’s cut right to the point—the effectiveness of a landing page depends on many factors such as how the page was built, whether it was optimized for conversions, your traffic source, your offer, etc.
However, there are a few quick wins that can be done in order to tilt the odds of success in your favor. And as you’ll see, not all landing pages are created equal. But once you get an effective landing page, you can significantly improve the profitability of your business.
Every landing page out there has a purpose—typically it is a single purpose that can be defined. For instance, a product page has the purpose of generating a sale, and a squeeze page is usually all about gathering the email addresses of the visitors, etc.
Therefore, the simplest way of figuring out how effective a landing page is to measure the conversion rate. This is basically the percentage of people that take up the offer of the landing page.
However, you may need to dig a little deeper into the numbers in order to determine how effective the landing page is, because the conversion rate may not tell the entire story.
It might be the case that a landing page with a high conversion rate in terms of generating an email address might result in a poor sales number on the back end. Therefore, you should aim to gather the relevant conversion details at every step of the sales funnel after the landing page.
Generating traffic can be one of the most difficult aspects of a business. It can cost money, time, or a combination of both. Therefore, you need to ensure that you’re able to generate as much high-quality traffic as possible while remaining within budget and scope.
A landing page is the best way of generating the most possible interest in an offer because each design element is aimed at achieving a conversion. When the conversion rate is poor you can always make use of A/B testing or qualitative analysis in order to improve it. This gives you control over the performance of your website without leaving things up to chance.
Oh, and make sure that the landing page and the place where you receive the traffic have a level of consistency. For instance, if the traffic is generated via pay-per-click ads, then the headline of the advertisement and the headline landing page should be identical or very similar. This is known as message match or ad scent.
Once your campaign is running, traffic is being sent to the page. It is important not to slack off, relax, and enjoy the show. Check in on the results of your landing page performance frequently, but not excessively.
You want to pay attention to trends and significant events that occur over time rather than day-to-day traffic and conversion, which can range and doesn’t give you a lot of usable and actionable data.
Here are other things to keep in mind when analyzing your landing page.
- Ask yourself, “Does my offer continue to perform well month over month?” If not, what changed?
- If you have a lot of different offers with landing pages, compare them against one another and see if you can figure out a pattern as to why some are performing better than others.
- If you have one landing page that is performing extremely well, re-promote that content and see if you can get an increase in contacts from that.
When you make changes to your landing pages (e.g., copy, images, form fields), be sure to change one thing at a time and test for a while. That way, you can identify what is affecting the performance and single that out.
If you change multiple things at one time, you won’t know which change has affected the landing page and won’t be able to apply that knowledge to future landing pages.
A good landing page tool does not necessarily mean that you need to get a paid subscription. Yes, you will only be able to access limited features if you opt for a free tool but the elements inside your landing page will make a great impact on its performance.
There are plenty of landing page tools available online with different offered features. Some of these tools offer a forever free subscription. Free landing page builders can be a great start for people who are still trying to figure out how to make a landing page for the first time.
It is not mandatory to use a single landing page tool every time you create landing pages. You can hop from one landing page tool to another until you find the right builder that offers the needs of your business.
Some tools will let you create from scratch using coding and some will let you choose from customizable landing page templates.
As long as you are able to create your desired landing pages, that landing page tool you are using is fit for you. You just need to make sure you are getting the most out of it especially if you decide to subscribe to a monthly or annual plan.
Landing page builders often offer a free trial for a few days or even a month. You will have access to a variety of customizable templates you can choose from. Most of these free builders can be used using the drag-and-drop feature.
You can turn their available templates into something which your brand voice complements. All landing page builders, paid or free have pros and cons that you need to know in order to fully decide what builder to use.
There are apps on your phone where you can create landing pages for free and design how your landing page will look conveniently using your personal phone.
Mobile landing page software is basically landing page builders that you can access through your mobile phone. They can either be downloaded through your PlayStore or AppStore or directly through a browser.
It may sound complicated and a little bit confusing how to come up with a great quality landing page using only a phone. There are paid and free mobile landing page software you can use or purchase online. Most of the builders you can find online have mobile apps to let you create landing pages and other marketing copies for your business.
The best landing page creators make it simple and easy to improve your online marketing campaigns and increase sales and conversions.
This is important because if you want to reduce your website's bounce rate, capture leads, and increase your sales, then having a great landing page is essential for your content marketing.
As a result, not only does it need to look attractive at first sight, but it also needs to be accessible, and functional, while displaying a degree of originality to stand out from the crowd. Of course, the contents of your landing page will differ depending on the product or service you offer, but there are elements that can commonly be found on successful landing pages.
They could include anything from a video that demonstrates the value your company can offer, to a contact form that clearly explains the benefits of signing up to your mailing list, to awards that show off your past success.
Of course, in terms of online marketing, you also need a strong Call-To-Action, and landing pages can be a great way to use A/B split testing for this. You can use landing pages for general web visitors, as part of an advertising campaign, or through email marketing.
If you're not sure where to start with your landing page, take a look at some of the best landing page creators that are available now, below.
If you are lacking design inspiration choose one of TruVISIBILITY's high-converting landing page templates or complete website templates to get you started and all you have to do is replace images and text.
It takes only a few minutes to get a new page up and running. With so many customizable layouts to choose from, you never have to worry about having designing skills.
Their library offers high-converting templates you can modify to fit your brand in a few clicks. When you sign up for TruVISIBILITY today, you get full access to our entire digital marketing platform. This all-in-one suite offers all of the functionality.
Simply put, you’ll be able to create high converting landing pages, beautiful websites, chatbots, live chat, and email with SMS marketing messaging capabilities to communicate with your market like the Fortune 500 giants.
Mailchimp lets you design beautiful-looking landing pages in just a few clicks – and the company claims that its customers have seen their audience growth rate increase by 36% after using its landing page creator. If you’re feeling experimental, it’s a good platform for testing out products, messaging, and ideas before launching. It accepts online payments via Square, which lets you sell items directly from your landing page with no e-commerce store required.
You can even highlight products and feature a top seller or promote your latest collection with product imagery posts directly from your connected e-commerce website. Mailchimp recommends combining its landing pages with your other marketing efforts to create a brand-new experience for customers.
Instapage claims to improve conversion rates by up to 400%. Instapage ads, the company claims, can convert ads 4.2x higher by automating 1:1 personalized post-click experiences for every customer.
Used by companies such as Verifone, Verizon, and Hellofresh, its online builder lets you create personalized post-click experiences in minutes which can increase average campaign conversation rates by up to 400%. What’s more, Instapage’s Instablocks builder gives you a selection of highly-optimized page blocks which include call-to-action forms, benefits overviews, and testimonials.
Hubspot is a marketing software suite with many talents, one of which is allowing you to create and test landing pages that generate leads without the help of designers. It comes with a built-in library of mobile-optimized templates, which can be tweaked using an interactive editor that lets you add copy and insert images anywhere on the page.
Additionally, you can personalize landing pages for individual visitors, setting them to display personalized content, in addition to CTAs (call to action) and more. Hubspot also allows you to dynamically share different content types based on your visitors’ location, source, the device used, and other fields that can be automatically uploaded to your CRM software.
Looking to get more conversions? Then give Unbounce – a landing page creation suite used by companies including Later, Helix, and Zola – a try. It can help you drive conversations by building, launching, and optimizing custom landing pages that are suitable for any campaign. Better yet, none of this requires the assistance of developers.
Unbounce’s pop-ups and sticky bars can help you drive more leads and get revenue from pages by showing targeted pop-ups and sticky bars for specific users. Its powerful landing page builder makes it easy to recreate mock ups of brand concepts from scratch, or you can save time by starting with one of its many customizable templates.
Depending on what your primary focus may be for creating a landing page, the platform you choose will have differentiated functionality.
There is no right or wrong answer to which landing page builder you should use.
Each platform has strengths and weaknesses.
To weigh your options, consider your budget and business goals and which platform is the most closely aligned to your needs.
- Proofread: We wish this was a given, but unfortunately, that’s not always the case. You need to look credible when somebody visits your landing page. If you mix up their and there, it looks sloppy and can deter people from converting. Triple-check everything on your landing page. If you know you’re bad at editing, ask someone else to do it. It’s important.
- Aim to Keep Your Copy Above the Fold: Although this isn’t a set-in-stone rule, the longer the copy on the landing page is, the less likely you’ll be able to keep somebody’s attention. Aim to be concise with your message and keep everything above the fold.
- Test Your Landing Page: Again, you’d think this is a given, right? It’s not. Once you’ve developed a CTA that links to your landing page and a thank you page that the landing page redirects to, test the full process. Click on the CTA, fill out the form, and download the offer on the thank you page. Make sure all steps are in place from a user’s perspective and confirm your contact info has been stored in the database to ensure everything is functional from a behind-the-scenes perspective.
Your job isn’t over once the landing page is complete. In fact, it has just begun. You need to get people to view your landing page—otherwise, what was the point of creating it? Below are the top recommendations to promote your landing page.
- CTAs: As previously mentioned, CTAs are a great way to promote landing page content. Remember, the CTA needs to resonate with the content it lives on and with the landing page. The more cohesive these assets are, the more likely people will convert. Put the CTAs on site pages with a lot of visits that are relevant to the offer and in blog posts that support the offer.
- Email: Email is a great way to promote your landing page. Send a promo email to a targeted list as opposed to an entire email database. The more targeted the list is in relation to your landing page, the higher the odds are that people will convert. Don’t feel like you need to reinvent the wheel with this; a lot of the landing page content can be repurposed into emails.
- Social Media: As you’re probably aware, social is a great tool for spreading the word about your content. However, word to the wise: Don’t promote on every platform because that’s what you think you’re supposed to do. Select the few platforms where you know your personas are and promote heavily on those platforms. Don’t promote on a Facebook page just because everybody else is doing it—think about whether your personas are avid Facebook users. If not, you should probably look elsewhere.
Of course, you want your landing pages to be well-oiled conversion machines. But it is also essential to design them for search engines, a practice known as search engine optimization (SEO). Your pages will be more visible in organic search results, which can help increase traffic and conversions.
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