Easiest Landing Page Builder Guide

If it's your first time making your own landing page for your business, get started on learning the basics. This guide will equip you with everything you need to know.

Elizabeth Lee
June 24, 2022

If it's your first time making your own landing page for your business, get started on learning the basics. This guide will equip you with everything you need to know as well as the easiest landing page tools you can use! 

Table of Contents

What Are Landing Pages?


A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow-up to any promises that you’ve made in your content.

Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information, or a deal, in return for providing contact information.

Landing pages can be click-through, leading to another page such as your e-commerce site, or lead generation based. Lead generation landing pages typically offer items like an eBook, free trial, contest entry, or webinar registration in return for the submission of contact information.

A good landing page will do its job by convincing a potential customer that it’s worth it to provide personal details in return in exchange for whatever you have to offer. Landing pages can be found through a general search or via your company website, increasing the likelihood that a potential customer will end up there.

There’s no need to have just one landing page or even just one landing page at a time. In fact, experts in the marketing world probably suggest that you maintain multiple landing pages, targeted toward segmented customer populations.

When to Use Landing Pages?

There are instances where a landing page is the most effective choice to drive sales or capture leads. It might be when you use PPC advertising, a lead magnet, focus attention, to attract different types of customers, or for easier testing.

PPC advertising. A landing page dedicated to a specific advertisement appears higher in search results because Google judges the quality of pay-per-click (PPC) advertising partly on its relevance to the linked page. A dedicated landing page with PPC advertising can be used to feature a new product whose exclusivity creates momentum for sales. It can draw customers looking for a specific price. 

And although an event promotion should be featured on your brand’s website, where it will be found by existing customers, using a dedicated landing page will draw customers interested only in that event.

Lead magnet. A lead magnet is any type of helpful content gated by a form, where a user must fill out the form to get the content. Even when they only provide their name and email, they become a lead. Design a landing page specifically for the lead magnet focusing on content, the form, and keywords. Content offers (lead magnets) include a webinar where a panel of experts answers consumer questions, an Ebook, a free sample, or a limited-service offering. Create a guide or checklist that helps consumers complete a task.

Focus attention. A landing page focuses visitors’ attention on the content. They can either complete the call to action or return to search results.

Attract different types of customers. Custom landing pages can be created to appeal to different types of customers. The content, page style, advertising, and offer it contains will determine its impact on the targeted customer group. Landing pages can be focused on drawing customers from a specific location, demographic, or those looking at price and quality.

Easier testing. A landing page is one page with one focus, making it easier to test. With the right tools, the page can be tested often to make it compelling and user-friendly. Aspects to be tested include copy, voice, media, or keywords. Personalizing content with information about leads generally leads to higher conversion rates.

What Makes a Good Landing Page?

A survey on the effectiveness of landing pages highlighted interesting statistics. 68.2% of landing pages contained more than five call-to-action links, even though it resulted in only 10.5% conversions. On the other hand, landing pages with only one call to action resulted in 13.5% conversions.

The value of social proof on landing pages was confirmed by the fact that conversion rates for landing pages with satisfied customer reviews, photographs, and social media posts are 12.5% compared to 11.4% for pages without social proof. Desktop-only versions of landing pages had a 10.7% conversion rate, while mobile responsive landing pages had an 11.7% rate.

First off, your home page should not be your landing page. You need to send prospective customers to a page that will let them take advantage of whatever special offer you’ve promised them. Since they are tied to something specific, your landing pages have a better chance of capturing attention for a longer period of time. Good landing pages do several things:

1. They zero in on the offer, not the company. Your future customers are clicking for a reason, and duping them by not giving them what you’ve promised is not going to form a good first impression. Now is not the time to give a detailed history of your company. This isn’t to say that the landing page should not be tied to your company brand. Just the opposite. They should serve a separate function, yet should still be an extension of your brand.

2. They are focused and free of distractions. The content on your landing page should have the end goal of getting the user what they want while completing the registration process.

3. The forms are not intimidating. Lengthy forms can be daunting to visitors and may encourage them to move on, rather than take advantage of whatever opportunity you are offering. If you simply can’t shorten your form, break it into steps, and let the user see exactly where they are in the process. For example, listing their name and address may be step one of four.

4. They speak to a specific audience. Segmenting your customer base helps you to target specific consumers through customized campaigns. If you have a base that’s drawn to a particular offer, such as an eBook or discount, your landing page can serve as a built-in segmentation device, allowing you to nurture these leads effectively going forward.

5. They collect specific information about your prospective customers. Speaking of specific audiences, even if you draw the right crowd, they can’t be converted if you don’t collect the right information. The collection of demographic data should include more than simply a name and email address. It should also give you some idea of why a person clicked and what their long-term connection to your company might be.

6. They provide your special offers with a home. Unless they are tied to landing pages, your online special offers will do nothing to benefit your business. Creating landing pages provides a place for your offers to reside.

7. They provide a thank you. Your landing page should always be followed up with a thank you. This is not only polite but assures the consumer that they have completed the registration process.

8. They allow users access to other marketing channels. A customer likes what you’ve just offered. Now you can provide links to other offers, your social media profiles, or an email list sign-up.

There is no doubt about it, we are certainly living in a digitally connected world. Moving boldly forward with a digital marketing campaign can easily be one of the best investments that you make for your business. As you build your digital marketing toolbox, including landing pages is a smart move, and both you and your customers will reap the benefits.

What Is a Landing Page Builder?


Landing page builders are tools for creating sites and landing without coding. They help marketers build customized landing and squeeze pages easily and swiftly.

Better yet, most landing page creators allow users to not only build pages but also maintain leads the whole way down the lead funnel. Thus, they often offer additional built-in services or integration.

If you struggle to find a service that matches your needs, read further. We’ll explain how to pick one and unpack the seven most interesting options.

A landing page can be found organically through search, so SEO optimization, testing, and measurement are critical to its success. It can also be promoted via paid advertisements.

A landing page could be your homepage, a page within your site structure, or a standalone that you made for a special event, sale, or other instance to capture conversions.

What to Look for in Landing Page Tools?

The short answer is whatever features you need. To figure out what they are, try to describe your future landing page. If getting your head around it is still hard, check out the list below for some hints:

  • Free plan or trial. Testing the creator before paying for it helps reduce the odds of wasting your budget on an inconvenient tool.
  • Friendly intuitive interface. Most of the page creators on the market are based on a drag-and-drop principle. However, they have tons of differences; test several options, and go for the one you like the most.
  • Responsiveness to various devices. Roughly 52% of all traffic is mobile; your potential customers are likely to view your landing page on their phone screens. So, choose a page creator with a constructor for mobile versions of a page or that auto adapts page sizes for various devices.
  • Design freedom and templates. Ready-to-use designs allow you to build landing pages at a fast clip. On the other hand, the lack of customization won’t always yield the result you need. Try to find the perfect balance between design freedom and pre-made templates.
  • A customizable domain name. Regular links with the landing page creator’s name don’t look good. Go for builders that allow you to use custom domains.
  • Analytics. Professionals who use five or more analytics tools are 39% more likely to improve their marketing performance. To keep track of your landing page results and refine them, consider creators with built-in or integrated analytics tools.
  • A/B testing. Little things have the power to make or break your landing page performance. For instance, changing a CTA button’s color can increase your conversion rate by up to 21%. So, always look for a split test function in your landing page creator.
  • HTML, JS or CSS editor. Sometimes, even the most robust set of design features doesn’t give you enough freedom for website customization. You can solve this problem by adding your custom code if the landing page creator has an HTML, JS, or CSS editor. 
  • SEO options. 70% of marketers consider SEO to be more effective than PPC ads. So, what is the point of neglecting this opportunity to attract leads and increase your ROI?

The good news is that the landing page creators we’ve picked for you have all of these features and more. Let’s look at our list closer to find out what opportunities are available for landing page building.

Is A Landing Page Builder Free?

There are builders offering forever free subscriptions with limited features. Most of them have premium plans where you can access additional features to curate a more customized landing page. 

Using a free landing page builder does not mean its conversion rate will be lower or your landing page will be not effective. What comprises your landing page and how you convey your message will be the big factor in its conversion rate. 

If you compare the outputs of free builders and paid ones, you will see that there are minute differences only. 

If you are still trying to learn the ins and outs of a landing page tool, it's more suitable to use free tools than impulsively opt for a paid plan or monthly subscription.

Creating Landing Pages Using Landing Page Builders

No matter which tool you’re using, the steps for creating a landing page using a page builder are generally the same:

First, create a new landing page file. This can be a blank page or a page that is based on a template. (If you don’t already have a look in mind for your landing page, we recommend starting with a template!)

Then, use the landing page builder to customize your page. Most tools are drag-and-drop landing page builders, making it a breeze for you to drag your preferred elements (text, images, forms, and so on) into the right places on the page.

The more advanced builders will also have free-form features that will let you position your elements practically anywhere on the page, without having to conform to a grid or page sections.

Once you’re happy with your landing page, save it! You can then publish it to your website, or get its unique link for sharing online.

Depending on your tool, you may also be able to connect your pages to marketing automation, track your page’s performance and run tests to increase conversions.

Pros of Using a Landing Page Builder

The good thing about a builder is it's easy to use. There are drag and drop features to save you time in creating unlimited landing pages. Your builder will serve as your main go-to when you need to make landing pages for your business or website.

  • Faster development — They allow you to quickly build landing pages using a drag-and-drop interface, so you don’t need to know how to write code.
  • A/B testing — They usually have A/B testing capabilities built-in, so that you can create split tests with ease in order to
  • Easy to set up — You don’t have to mess with a hosting environment, CDN, plugins, etc. to get up and running.
  • Great support — Each of the major page builders offer its own support to customers. 
  • Template gallery —  offer templates to choose from, so you don’t have to design your page from scratch (unless you want to).
  • Speed and performance — Since the page builders are hosted for you, the major players take performance very seriously, with great hosting, caching, and content delivery regardless of where your visitors are coming from.
  • Large expert communities — There are plenty of experts on sites like Upwork, Fiverr, or Freelancer, if you’re looking for someone to build your pages for you.
  • Easy integrations — From connecting marketing automation tools to installing Google Analytics or Facebook pixels, the page builders make it as easy as a few clicks.

Cons of Landing Page Builders

Landing page platforms have been around for many years now, and lots of marketers love them. However, with their numerous pros come some downsides. 

Here are some of the cons you want to know when using landing page builders:

  • Ongoing monthly/yearly costs — Since all major landing page builders are built around the SaaS model, you’ll be paying monthly or annually for them.
  • Data portability — It’s not always easy to export pages from a page builder to standard HTML, or to switch from one platform to another.
  • Limited customization — While most page builders are becoming more flexible by the day, they will never be as flexible as a 100% custom design and development environment that you build yourself.
  • No global edits — For most page builders, it’s difficult or impossible to make global edits, which means that if you have 10 of the exact same edits to make on 10 different pages, you have to do it one-by-one.
  • Some features are extra — Regardless of which page builder you choose, there are different tiers or packages depending on what you need, which can increase your overall costs.
  • Higher learning curve — If you’re just starting out, most page builder interfaces can look intimidating, and since they’re all different, even if you’re familiar with one builder, you might feel lost when working in a different one for the first time.

Why Should You Choose a Landing Page Builder?

A builder is a platform used to create an LP, or even a multi-page site, independently, without resorting to web template designers and programmers. There is a certain set of samples, themes, blocks, and elements inside every maker to construct the conversion recourse. You may work with the content in the simplest way: The website creators provide fast and easy text, images, and video updating.

When the builder is highly recommended:

  • Get a very simple web resource without any overwhelming components.
  • You need a site right now, but you are terrible at programming.
  • Get the additional resource to your Instagram profile to visit your page.
  • Provide integration with your main website (online store, for example).
  • Create an amazing portfolio to promote your service as a designer, artist, photographer, etc.
  • Have a blog as a tool to redirect visitors to affiliates.

Top Easiest Landing Page Builders

The best landing page builders make it simple and easy to improve your online marketing campaigns and increase sales and conversions.

This is important because if you want to reduce your website's bounce rate, capture leads, and increase your sales, then having a great landing page is essential for your content marketing.  

As a result, not only does it need to look attractive at first sight, but it also needs to be accessible, and functional, while displaying a degree of originality to stand out from the crowd. Of course, the contents of your landing page will differ depending on the product or service you offer, but there are elements that can commonly be found on successful landing pages. 

They could include anything from a video that demonstrates the value your company can offer, to a contact form that clearly explains the benefits of signing up to your mailing list, to awards that show off your past success. 

Of course, in terms of online marketing, you also need a strong Call-To-Action, and landing pages can be a great way to use A/B split testing for this. You can use landing pages for general web visitors, as part of an advertising campaign, or through email marketing.

If you're not sure where to start with your landing page, take a look at some of the best landing page builders that are available now, below.


Use TruVISIBILITY's Sites app to create stunning campaign landing pages that focus visitors on converting visitors to customers. Use the Sites app to easily create multiple-page websites that deliver a complete marketing story beautifully and without any prior website building experience.

And if you’re lacking design inspiration choose one of their high-converting landing page templates or complete website templates to get you started and all you have to do is replace images and text.

It takes only a few minutes to get a new page up and running.


2) Leadpages

Leadpages help turn customers into clicks by connecting small businesses with audiences to collect leads and close sales. It can be easily integrated into websites, landing pages, pop-ups, and more. Used by more than 40,000 small businesses, Leadpages’ conversion tool kits let you publish by converting content to showcase your business and support marketing campaigns. 

You start by selecting from conversion-optimized mobile-responsive templates, before customizing one in Leadpages’ Drag & Drop Builder, and then eventually launching your final effort as a professional-looking landing page. It's all made further powerful through an easy-to-read analytics dashboard that complements A/B split testing and offers real-time conversion tips.

3) Instapage

Claims to improve conversion rates by up to 400%. Instapage ads, the company claims, can convert ads 4.2x higher by automating 1:1 personalized post-click experiences for every customer. 

Used by companies such as Verifone, Verizon, and Hellofresh, its online builder lets you create personalized post-click experiences in minutes which can increase average campaign conversation rates by up to 400%. What’s more, Instapage’s Instablocks builder gives you a selection of highly-optimized page blocks which include call-to-action forms, benefits overviews, and testimonials.

4) Hubspot

Hubspot is a marketing software suite with many talents, one of which is allowing you to create and test landing pages that generate leads without the help of designers. Hubspot comes with a built-in library of mobile-optimized templates, which can be tweaked using an interactive editor that lets you add copy and insert images anywhere on the page. 

Additionally, you can personalize landing pages for individual visitors, setting them to display personalized content, in addition to CTAs (call to action) and more. Hubspot also allows you to dynamically share different content types based on your visitors’ location, source, the device used, and other fields that can be automatically uploaded to your CRM software.

HubSpot makes a variety of tools for digital marketers and salespeople, but big fans of their landing page tool. They describe their marketing service as everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. HubSpot is an enterprise marketing solution that has an excellent solution for creating landing pages.

Especially if you’re a SaaS company, real estate company, or marketing agency, HubSpot is an awesome platform to manage your landing pages, CRM, email marketing, and a whole lot more.

The HubSpot offer continues to get more sophisticated as Hubspot's product grows and expands into different territories. The landing page tool along with the smart content and CTAs is a huge benefit and the cost is low enough that it makes Hubspot's offering worth a try.

5) Wix

Wix has itself doubled down on marketing in recent years and is a well-known website builder with a nifty page landing creator built in. The company offers the ability to create many different types of landing pages, ranging from ‘Coming soon’ or ‘Under Construction’ placeholders to those landing pages designed for collecting leads. 


If you do not know where to start and aren’t keen on creating one yourself, you can get help from a professional (and trusted) freelancer or agency that can be commissioned through the Wix Partner platform.

6) Kickofflabs

The platform is helpful for making landing pages with built-in referrals. To get started, it offers an impressive set of tools to develop a complete marketing strategy for grabbing traffic and generating leads. The software focuses on affiliates making it possible to reward clients for referring new customers to your business.

The builder allows you to preview your landing pages in the preview window while you are building them. It has a wide knowledge base that is easy to navigate to find answers.


  • 35 customized options of landing page templates.
  • Free stock images.
  • Mobile up scaling and slideshows in some templates.
  • Third-party resources integration.
  • Advanced analytics.

7) Getresponse

Hosting for the creation of landing pages offers a plethora of fancy options to improve your email marketing by making it more effective and relevant in terms of today’s business requirements. Its interface is intuitive and user-friendly to edit content fast and it doesn’t require extensive training. The email templates are categorized to simplify the selection.


  • Several hundred templates and sign-up forms, including enterprise-specific email templates.
  • Over 1,000 free stock images.
  • Social integration.
  • QR code generator.
  • List builder.
  • POP3/IMAP access.

If you think you can create your own landing pages, that is not a problem. You can take your time experimenting with the features and tools in the builder to get familiar with everything. You have plenty of template options. Once you're comfortable or ready for a paid package, you can opt to pay per month or a full year. Builders provide pricing for their subscriptions which you can see on their website.

What's Next? 

Now that you have learned about landing pages and landing page tools, you need to choose the best builder fit for your needs. You can check them out one by one as well as their features to see if they're a fit for what you are looking for. 

Once you have chosen the right builder for you, get familiar with how it works. Then, you can start creating your first landing page for your business.