Drag And Drop Landing Pages Builder Overview

Learn the easiest way to make those high-converting landing pages. With this article, you will have a deeper idea of how a drag-and-drop builder works. We’ll throw in the names of builders you can choose from free builders and builders with a paid plan.

Elizabeth Lee
April 14, 2022

Learn the easiest way to make those high-converting landing pages. With this article, you will have a deeper idea of how a drag-and-drop builder works. We’ll throw in the names of builders you can choose from free builders and builders with a paid plan.

Table of Contents

Landing Pages: A Rundown

A landing page is a standalone page on a website designed to enable a specific action. It is called a landing page because users “land” on it from another part of the marketing journey. This could be a link in an email, a blog post, content, an ad, or simply after performing a Google search looking for a specific keyword.

What Is a Drag and Drop Landing Page Builder?


A drag-and-drop builder allows you to add or move any element on your landing page, popup, or sticky bar with just a few clicks — no coding adjustments needed. You can drag & drop primary elements like page sections, text boxes, images, CTA buttons, forms, and social widgets.

Advantages of Drag and Drop Builder

There are many reasons to seek out a form builder with drag-and-drop capabilities. Here are just three advantages of using this type of form builder. 

1. No Coding Required

A drag-and-drop interface allows users to build a form from scratch without writing any code. This means any type of user, with technical experience or otherwise, can create a highly customized form. This takes the pressure off of IT to build custom digital forms when the need arises.

Additionally, when forms are built within a drag-and-drop, no-code template tool, help from IT is not required to maintain each form. Over time, this solution significantly eases IT’s a burden to create and maintain custom forms for dozens of departments across an institution. 

2. Better Adoption

Drag-and-drop form builders are easy to use. Anyone can learn how to use them. With little to no training, users can log in and begin building. Because there is so little friction in learning how to use the tool, winning widespread adoption will be quick and easy, allowing administrators to spend less time on change management.

3. Faster Building

With a free drag-and-drop form builder, you can create forms in record time. Create sections, drop field types where they belong, add integration, test the form, and voila! You’re ready to distribute the landing page.

Need to make adjustments? No problem. Drag fields or sections where they belong on the form, preview it, and click publish. There’s no need to start from scratch or spend weeks working with IT to improve the process. 

Aside from the increase in conversions, the landing pages you'll create using this kind of builder are perfect for your marketing campaign. All you need is to plan, get a template or choose a theme online that you can edit, just click on the elements you want to include on your landing page. The features of a free plan might be limited but it's up to your creativity to come up with a wonderful and dedicated landing page for your business. 

How to Use Drag and Drop Feature

First, users can use a drag and drop landing page builder to create a digital page. Form builders typically allow some degree of automation. ‘Drag-and-drop’ is a feature that makes form building easy. Drag-and-drop form builders allow users to drag fields onto their form and easily drop them into place.

You can see a list of field types on the left-hand side of the page. In the middle of the page, we see the form building section. This example outlines a student travel support request form. The user can pull field types from the left column and drop them in the middle to add new fields to the form. 

To edit a field the user has dropped in the form, the user can click on a form element and there are plenty of free templates to choose from. Users can edit fields on the form by adding integration with campus systems.

How to Choose the Best Page Builder

Drag-and-drop form builders make the form building process much easier. There are many factors to consider when beginning your search for the best form-building tool.

Here are a few more features to seek out:  

  • Easy to customize look and feel
  • Easy to configure field options
  • Lots of field options to choose from
  • Responsive design (don’t need to download a mobile app)
  • Accessibility compliant

What Makes a Great Landing Page Builder?

With a great landing page builder, you should be able to create awesome designs with little to no coding required. Always make sure to know the pros and cons before choosing the builder you will work on. 

Most website builders offer landing page builders, too. You can opt to use a free plan or a paid one but it's to try out the free builder first to get a full grasp on how things work and maybe you will be able to create a landing page that will lead to getting more conversion rate. 

The benefit of this is that the tool will be practical and accessible, whatever your level of expertise. In essence, the best landing page builder software will meet all your needs.

For example, it should include various perks such as A/B testing, registration of a domain name, and third-party software integration. The builder should be a one-stop solution that is so effortless to use that you can do everything from creating the site to collecting those all-important leads and managing them efficiently.

What Factors Affect a Landing Page Quality?

There are several essential features that your landing page should contain. The quality of your landing page is affected by:

  • Readability: Your landing page must be readable or “spiderable” so that Google can give it a Quality Score and rank it.
  • Relevance: Landing pages should be relevant to your ad copy.
  • Transparency: The promotion displayed on your landing page should be the same as your ad copy.
  • Safety: Consumers’ computers shouldn’t be harmed when accessing your landing page. Navigation: The usability of your landing page is enhanced by using navigational elements such as navigational bars.

Why Should You Consider Drag-and-Drop Tools?

If you’re a busy entrepreneur or in the field of digital marketing, you don’t have the time or bandwidth to sit and fiddle with back-end code and figure out how to design a beautiful landing page.

What about hiring a web designer or a developer? Let’s face it. While designers and devs are excellent at their jobs, their services aren’t cheap. Using this kind of builder will make the creation of your dedicated landing page faster and easier and you can do a custom design based on your liking which will save you a lot of money.

Yes, there are paid builders with more features but starting to use one builder with a free plan wouldn't hurt. You can use it for a campaign to see if it works and if not, explore more. There are a lot of choices online before opting to use a paid one. 

Drag-and-Drop Landing Page Sample Templates

Nothing is more important than having a steady stream of inbound clients. And whether you’re a photographer, designer, writer, or artist — the challenge is the same.




You don’t need to spend a ton of time crafting the perfect layout or searching out the most creative marketing ideas. Instead, you can use proven marketing tactics and landing page templates. Depending on your creativity, your output is not different from those non-drag and drop landing pages. 

Why Should You Start from a Template?

You do what you do because you’re creative, not because you want to follow someone else’s plan for success—and that’s kind of what a template is. But many (if not all) of history’s great artists and makers have used formulas whether they knew they were doing it or not. For example, the golden ratio, the seven basic story plots, and the four-chord-song.

Following a plan or formula doesn’t make you less creative—it shows that you’re smart and efficient. Ultimately using templates allows you to save your creative energy for the things that really matter for your business (achieving your clients’ goals) while your competitors are busy fussing over getting the placement of that text box just right.

You may think that a template someone else created can’t possibly represent your unique business and that, to do so, you will need to start from scratch.

While it’s true that there’s no other business out there exactly like yours, the job of a landing page is going to be the same in practically every instance: to get people to your front door, so that your product or service can shine. Plus, templates are customizable. So you can fine-tune them for your brand and purpose, while still using tried-and-true patterns that get results without the guesswork. 

Here are a few sample templates using the drag-and-drop feature:

Choosing to go with a template instead of starting from scratch can save you a ton of time. Using the right template can help you build your brand, bring in more business, and boost your conversion rate. So be sure to choose one that aligns with your brand and your promotion or campaign.

Best Drag-and-Drop Builders


A lot of premium themes come with different page layouts, most of them are extremely hard to customize for anyone who does not know how to code.

Find a great drag and drop page builder plugin available for you online. They allow you to create completely custom website designs without writing a single line of code. 

Decide to compare and rank the top landing page builders so you can choose the right plugin for you. Most of these builders can be used for WordPress which is very common these days. 

Having said that, let’s take a look at the best drag and drop landing page builders in the market.


With so many customizable layouts to choose from, you never have to worry about having designing skills.

TruVISIBILITY's library offers a high-converting layout you can modify to fit your brand in a few clicks.

With their offer, free to start and affordable as you grow, you do not have to worry about getting to try their drag-and-drop templates. You will get options with limited features but you'll have access to the plugin and edit the template as you want. 


2. Divi

A professional drag and drop theme and WordPress page builder plugin. It is extremely easy to use and comes with hundreds of layout packs for different kinds of websites and landing pages.

You can directly click on your page and start editing in real-time with a live preview of all changes. So you don’t need to save and click preview to see your new design.

Starting from $89 per year (a lifetime access plan is also available)

3. Elementor Pro

It is a live page builder plugin which means you get to see your changes live as you edit them with Elementor.

Start by creating sections and select the number of columns for each section. You can then drag and drop widgets from the left panel to your section.

Elementor comes with tons of widgets including the most commonly used website elements. From basic image and text widgets to advanced accordions, sliders, testimonials, icons, social media, tabs, etc.

Starting from $49 for a single site license.

4. Wix

Start with a conversion-optimized template (choose from over 30 options). Use the drag-and-drop editor to add or edit any element on your site. With no coding skills required, it’s an easy process that will have your page up and running in no time.

Once your site is live, Wix has a robust analytics tool to optimize your performance. Connect your Google Analytics, Google Tag Manager, Facebook Pixel, Crazy Egg, or Hotjar to dive deeper into your data, run A/B steps, and heatmaps, and gain actionable insights to boost conversions.

Plans start at $4.50 per month.

5. Swipe Pages

It doesn’t get better than Swipe Pages for an affordable landing page builder. With a few clicks of your mouse, you can create insanely fast, mobile-optimized AMP landing pages.

With no coding required, it’s one of the top options for marketers and entrepreneurs.

The best part? Swipe Page’s landing page templates give your site visitors an app-like experience. You won’t need to worry about elements squishing together or losing sales because your mobile site sucks.

At $29 per month, you’ll struggle to find another builder offering lightning-fast AMP pages at that price point.

Landing pages are very beneficial if you sell a service or product. Potential customers arrive at these pages either via search engines or paid ad campaigns. If you’re familiar with WordPress and use it for your website, you can use a WordPress landing page plugin to make creating landing pages quick and easy.

Quick Recap

These landing page builders especially the free ones offer limited templates and features but will allow you to explore and get the most out of their features. Do a custom design for your dedicated landing page. Drag and drop landing page builders are easier to use especially for beginners trying to create their own landing pages for their marketing campaign. opt to get a free landing page first to try out your creativity. You will not have to spend anything on it. It only takes your creativity to produce a landing page that says a lot about the image of your business and complements your brand. 

With drag and drop landing page builders, either free or paid, no need to sweat too much as long as you have a concrete plan and you know the message that you are trying to convey for your marketing campaigns.