Creating landing pages, especially in WordPress should not be scary. A landing page can increase your WordPress site’s conversion rate by encouraging visitors to take the desired action, such as subscribing to a newsletter, buying a product, or signing up for a website.
But did you know you don't have to build a WordPress landing page on a WordPress site? You can use TruVISIBILITY's website builder and connect landing pages (like those you build on WordPress) to the Sites app.
Creating an entire website is daunting, but the most important parts are your homepage and landing page. In fact, you can have more landing pages, and putting them in a builder doesn't need to be stressful! Check us out below and read on for WordPress tips and tricks.
You can create a landing page in WordPress, but there are other options as well, which we will touch on. When choosing to create a page your audience will be lading on, the field of your form, and widgets and theme you choose will all depend on your desired landing page design. How do you want it to look? Keep this in mind when building landing pages and learning how you can make a custom landing page in WordPress.
Table of Contents
- Why Build Landing Pages?
- What's a WordPress Landing Page?
- How to Create a Landing Page in WordPress
- What Is a Landing Page Plugin?
- What's Next in Creating Landing Pages?
Why Build Landing Pages?
Landing pages are not to be confused with home pages. The home page is the “front door” of your site and the first thing people see, while a landing page is a page on your site with a single purpose, sometimes called a “call to action.” That single purpose can be to encourage your visitors to sign up for a service, buy a product, join a mailing list, or convert visitors to take any other specific action.
Broadly, a landing page is a powerful marketing technique that serves both as a traffic-generating tool and a conversion machine.
While the average conversion rate for landing pages is 9.7%, adding elements like images or social proof may further increase your conversions. As a result, creating a good landing page is crucial to boosting your business.
In this article, we will show you three easy and effective methods on how to create a landing page in WordPress and discuss when to do it.
What's a WordPress Landing Page?
A landing page is focused on a single goal, so it’s common for these pages to not display some typical site elements like a menu, sidebar, or footer. If you’d like to take this approach, choose a theme for your site that supports the site or page editor, so you have full control over the elements displayed on your landing page. If you’re not sure which theme to choose, a blank template is a good option.
Any landing page in WordPress that you build is considered a WordPress landing page. WordPress landing pages are often created using a plugin. We will discuss plugins in a little bit, but we will start on what you can do with landing page templates in WordPress as well.
Note on Landing Page Templates
Only intersested in alnding page templates (not necessarily from WordPress)? Most templates are designed to block out the unnecessary widgets and extra stuff that won't result in a high conversion rate, which will only help you see results from any campaign you build in your email builder. See how it all connects? Check out TruVISIBILITY's landing page templates by clicking the button below.
How to Create a Landing Page in WordPress
You need more than a great-looking WordPress site. You need a way to capture the attention of your target audience to go to your website in the first place. You also need them to be enticed enough to enter their personal information for further marketing your business plans to do.
Here's how to create a landing page in WordPress, and what tools are available to help streamline the landing page process.
What are the basic steps you should take when building first-class landing pages in WordPress?
1) Select a theme.
Pick a theme from My Site > Design > Themes in your WordPress dashboard, or download and install a new theme. Then, click on the three dots next to the theme’s name and click Activate.
2) Remove unnecessary content.
Simple is the goal for your landing page, so the next step is removing extra posts and pages. Go to My Site > Site > Pages, then click on the three dots next to any page you don’t need and click Trash. It doesn’t matter which page you keep.
3) Set your homepage.
Using the three dots next to the page you choose to keep, set it as your static homepage. This isn’t the same as your regular homepage — instead, it ensures that your customized landing page is where visitors land when they click through from your main WordPress site.
4) Creating your page.
Click on the three dots and then click Edit. In the editor, you’ll be able to add text, images, contact forms, and call-to-action content. This will customize many things for you brand.
5) Make your landing page live.
Click update to publish your page, and then link to it from your main WordPress site.
If you prefer a more customized look for your landing page, it’s possible to dig deeper into code and do it yourself. You’ll need some HTML and CSS skill to make this work. Here’s how you can make a more customized landing page:
Create a child theme - The current theme of your WordPress site is often called the “parent theme.” To ensure any landing pages you create don’t adversely affect this theme, start by creating a child theme.
You'll have to input the following codes into your child theme folder, which can be easily found online:
- A style.css file
- Build a functions.php file
- Install an activate your child theme
- Create a custom page
- Create a custom header
- Add images
You can add extra content and style with CSS for more customization to your homepage, even. Any WordPress theme you use will look like a pro did it and can be applied to your current domain.
What Is a Landing Page Plugin?
Creating a landing page in WordPress is fairly easy when using a WordPress landing page plugin. Even if you’re not a developer, you can create a high-converting landing page in WordPress and boost your website traffic and sales by using a plugin.
There are several WordPress landing page plugins on the market. However, not all plugins are created equal.
Types of Landing Page Plugins
With a WordPress landing page plugin, there are a few more steps to take into consideration. Most apps have this plugin option already. If not, it is easy to find a plugin, which you will often have to pay for.
SeedProd
First, you’ll need to visit the SeedProd website and purchase the plugin. Then, you can download the plugin file to your computer and copy the plugin license key. Or, if you’d like to try the lite version of SeedProd first, you can download it from wordpress.org.
Next, you’ll have to log into your WordPress dashboard and install the plugin. If you need detailed instructions, here’s our step-by-step guide to installing a WordPress plugin. After it’s installed, don’t forget to activate it with the "Verify Key" button.
If you’ve added an opt-in form to your landing page to capture leads and grow your email list, you need to connect your email marketing service. To do that, click on the Connect tab at the top of the screen. You can integrate which email app you currently use.
After this step, don't forget to design the landing page by choosing the building blocks that make up the page, whether they are form fields, widgets like images and gifs, or other elements you'd like to add. Remember to save and preview your landing page before publishing.
There should be a "Publish" button to publish your WordPress landing page to your site.
Other Types of Landing Page Plugins
- Elementor – Elementor is a powerful builder plugin with stunning animation effects.
- Divi – Div is one of the best WordPress page builders with an intuitive visual editor.
- Beaver Builder – Not as well-known as the others, but this is an intuitive landing page builder plugin that works with most WordPress themes.
What's Next in Creating Landing Pages?
Now that you’ve published your landing page, you can start building marketing campaigns to drive more traffic. Then, your landing page will work to turn more visitors into customers or subscribers. Interested in WordPress hosting? You can check that here!
You can do anything you like in regards to choosing a landing page builder, creating a unique landing page for your brand, or choosing how to label a section of your landing pages.
You can even create and save templates for landing pages you wish to deploy later on, such as creating a special holiday theme or child theme landing page template with a particular widget set to be tweaked for your page in the future.
If you're looking for a great community in the landing page area of expertise for your marketing, you can check out free groups to join for wpforms (WordPress forms) or check out our LinkedIn page here.
The professionals in this group have extensive background in growing their businesses through all types of marketing avenues, so reach out to any of them for advance or to simply connect!
Remember when you make a landing page, you're not going to be just stuck with WordPress as an option despite many busiensses using it.
There are plenty of businesses who build a landing page through other software as well. Consider TruVISIBILITY for the most options for an affordable price - free for life! And if you want more help building a page in a website builder, TruVISIBILITY has an app for that as well!
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