It’s not uncommon for businesses of all sizes (but more likely smaller businesses) to wonder what blog articles will greatly benefit them. It’s true that the more valuable content you give your audiences, the more likely they are to turn into loyal customers.
This blog article will serve business owners and marketers by giving businesses ideas for blog posts. You’ve surely seen articles with chicken dinner recipes on food blogs, but we will dive deeper into how law firms, contractors, and more can develop worthwhile articles to capture leads and increase sales.
Table of Contents
Benefits of Having a Blog on Your Business Site
In today's digital age, having a blog page on a business website is essential for staying relevant and competitive. A blog provides a platform for businesses to showcase their expertise, share information about their products or services, and connect with their audience in a more personal and engaging way. Here are some benefits of having a blog page on a business website:
Increased Traffic
By consistently posting high-quality content, businesses can drive traffic to their website. Blog posts that are optimized for search engines can also help businesses rank higher in search engine results, making it easier for potential customers to find them online.
Establishes Authority
Blogging allows businesses to showcase their expertise in their industry. By sharing informative and educational content, businesses can establish themselves as thought leaders in their field, gaining the trust and respect of potential customers.
Builds Brand Awareness
A blog is a great way for businesses to increase their brand awareness. By consistently posting high-quality content that aligns with their brand values and messaging, businesses can increase their visibility and reach a wider audience.
You don't have to learn frontend-backend or hire expensive developers to build a blog page. You can create one with your own hands using TruVISIBILITY's Sites application. Instead of coding, you'll use a simple no-code web builder and drag-and-drop designer. We know that designing a website is a tough task, so we've prepared dozens of templates for you. Just pick one, customize it according to your needs and you're done! And everything is mobile-friendly.
Engages with the Audience
Blogging provides a platform for businesses to connect with their audience in a more personal and engaging way. By responding to comments and creating content that resonates with their target audience, businesses can build stronger relationships with their customers.
Cost-effective Marketing
Blogging is a cost-effective way to market a business. Unlike traditional advertising methods, such as print or TV ads, blogging requires minimal investment and can deliver long-term benefits.
Improves SEO
Blogging can help businesses improve their search engine optimization (SEO) by providing fresh, relevant content that search engines love. By including relevant keywords and phrases in their blog posts, businesses can improve their chances of ranking higher in search engine results.
Depending on the blogging or website software you go with, writing SEO friendly articles can be a breeze. TruVISIBILITY gives you options to input meta descriptions, tags, and more to increase your chances of being found on search engine results pages (SERPs). This is something that goes beyond placing keywords strategically into an article.
Provides Shareable Content
Blogging provides businesses with shareable content that can be easily shared on social media platforms. By creating content that is informative, engaging, and shareable, businesses can increase their reach and attract new customers.
Going back to our food blog example, you can create recipe articles that people can share with their friends on Facebook Messenger so that they can all enjoy that flourless chocolate cake.
Generates Leads
Blogging can help businesses generate leads by including calls-to-action in their posts. By encouraging readers to sign up for a newsletter, download a free e-book, or contact the business directly, businesses can generate leads and build their email list.
Having a blog page on a business website is essential for staying relevant and competitive in today's digital age. By consistently posting high-quality content, businesses can increase their visibility, establish their authority, and engage with their audience in a more personal and engaging way.
Types of Blogs for Different Industries
If you don’t know what types of articles to write for your business, we’ve gathered a comprehensive list of the most common businesses that have blogs. Please note that ANY type of business, including freelancers of all kinds, can create a blog page for their website. Or simply have a standalone blog site! Now let’s go over some article ideas for your small business.
Law Firms
For law firms, content marketing is an important way to attract new clients and establish the firm's expertise in specific legal areas. However, it's important to choose the right type of articles to post on the firm's website and other digital platforms. Here are some types of articles that law firms should consider:
Educational articles: Educational articles are designed to provide information and insight into a particular legal topic. For law firms, these articles can help to establish the firm's expertise and build trust with potential clients. Educational articles can cover a range of topics, from basic legal concepts to more complex legal issues.
Case studies: Case studies are a powerful way to demonstrate the firm's ability to deliver results for clients. By sharing stories of successful cases, law firms can showcase their expertise and build trust with potential clients.
Thought leadership articles: Thought leadership articles are designed to showcase the firm's unique perspective and expertise on a particular legal topic. These articles can help to establish the firm as a thought leader in the industry and attract clients who are looking for innovative solutions.
News and updates: Law firms can also post news and updates related to the legal industry or the firm itself. This can include updates on new hires, awards and accolades, or changes to laws or regulations that may impact clients.
FAQ articles: Frequently asked questions (FAQ) articles can be a helpful resource for potential clients who are looking for answers to common legal questions. By providing clear and concise answers, law firms can build trust with potential clients and establish themselves as a reliable resource.
Photo Credit: Lovell, Lovell, Isern and Farabough
Salons and Spas
For salons and spas, content marketing is an important way to attract new clients and establish the business's expertise in the beauty and wellness industry. However, it's important to choose the right type of articles to post on the business's website and social media platforms. Here are some types of articles that salons and spas should consider:
Beauty tips and tutorials: Beauty tips and tutorials are a great way to share the business's expertise and provide valuable information to potential clients. These articles can cover a range of topics, from skincare routines to hair styling tips, and can be accompanied by images or videos to demonstrate techniques.
Product reviews: Product reviews can be a helpful resource for clients who are looking for the best beauty products to use. Salons and spas can share their thoughts and experiences with products they use or sell, and provide recommendations based on their expertise.
Industry news and trends: By staying up-to-date on the latest news and trends in the beauty industry, salons and spas can position themselves as experts in the field. Sharing this information can help to establish the business as a thought leader and attract clients who are looking for innovative solutions.
Client success stories: Sharing success stories of satisfied clients can help to build trust and credibility with potential clients. These stories can be accompanied by photos or testimonials to demonstrate the business's ability to deliver results.
FAQs: Frequently asked questions (FAQ) articles can be a helpful resource for potential clients who are looking for answers to common beauty and wellness questions. By providing clear and concise answers, salons and spas can build trust with potential clients and establish themselves as a reliable resource.
Photo Credit: Skoah Facial Shop
Freelancers
It's important to choose the right type of articles to post on a freelancer’s website, blog, and other digital platforms because it will help the site visitor decide to use the freelancer’s services. Here are some types of articles that freelancers of all kinds, such as ghost writers or graphic artists, should consider:
Educational articles: Educational articles are designed to provide information and insight into a particular topic related to the freelancer's area of expertise. For example, a freelance web developer might write an article explaining how to optimize a website for search engines. These articles can help to establish the freelancer's expertise and build trust with potential clients.
Case studies: Case studies are a powerful way to demonstrate the freelancer's ability to deliver results for clients. By sharing stories of successful projects, freelancers can showcase their expertise and build trust with potential clients.
Thought leadership articles: Thought leadership articles are designed to showcase the freelancer's unique perspective and expertise on a particular topic. These articles can help to establish the freelancer as a thought leader in their industry and attract clients who are looking for innovative solutions.
Tips and advice: Tips and advice articles can be a helpful resource for potential clients who are looking for guidance on a particular topic related to the freelancer's area of expertise, such as video editing or copywriting. By providing actionable advice, freelancers can build trust with potential clients and establish themselves as a reliable resource.
Personal stories: Sharing personal stories can help to humanize the freelancer and build a connection with potential clients. For example, a freelance writer might write about how they got started in the industry or their experience working with a challenging client.
Photo Credit: pinchofyum.com
E-commerce Stores
E-commerce stores can consist of fashion companies, online beauty products, vitamin stores, etc. By posting high-quality articles that are relevant to an online store’s target audience, e-commerce sites can drive traffic to their website, increase brand awareness, and ultimately increase sales. Here are some types of articles that e-commerce sites should consider:
Product reviews: Product reviews are a great way to provide valuable information to potential customers and build trust. By providing honest, unbiased reviews of products, e-commerce sites can help customers make informed purchasing decisions.
How-to guides: How-to guides are a helpful resource for customers who are looking for guidance on how to use or care for a particular product. For example, an e-commerce site that sells gardening tools might create a how-to guide on planting a vegetable garden.
Industry news and trends: By staying up-to-date on the latest news and trends in their industry, e-commerce sites can position themselves as experts in their field. Sharing this information can help to establish the site as a thought leader and attract customers who are looking for innovative solutions.
Gift guides: Gift guides are a popular type of article around the holidays and other special occasions. By creating gift guides that are tailored to different audiences or interests, e-commerce sites can provide inspiration and guidance for customers who are looking for the perfect gift.
Customer success stories: Sharing success stories of satisfied customers can help to build trust and credibility with potential customers. These stories can be accompanied by photos or testimonials to demonstrate the site's ability to deliver quality products and service.
Photo Credit: Stitch Fix
B2B Services
B2B companies can establish themselves as thought leaders in their industry, build trust with potential clients, and ultimately increase sales by offering valuable blog articles to site visitors. Here are some types of articles that B2B companies should consider to increase lead generation and conversion:
Educational articles: Educational articles are designed to provide valuable information and insight into a particular topic related to the B2B company's area of expertise. For example, a B2B company that sells marketing software might create an article on the best practices for creating a successful marketing campaign. These articles can help to establish the company's expertise and build trust with potential clients.
Case studies: Case studies are a powerful way to demonstrate the B2B company's ability to deliver results for clients. By sharing stories of successful projects, B2B companies can showcase their expertise and build trust with potential clients.
Industry news and trends: By staying up-to-date on the latest news and trends in their industry, B2B companies can position themselves as experts in their field. Sharing this information can help to establish the company as a thought leader and attract clients who are looking for innovative solutions.
Thought leadership articles: Thought leadership articles are designed to showcase the B2B company's unique perspective and expertise on a particular topic. These articles can help to establish the company as a thought leader in their industry and attract clients who are looking for innovative solutions.
Tips and advice: Tips and advice articles can be a helpful resource for potential clients who are looking for guidance on a particular topic related to the B2B company's area of expertise. By providing actionable advice, B2B companies can build trust with potential clients and establish themselves as a reliable resource.
By registering with a freemium account, you get unlimited access to fully functional software free of cost. As your business grows, you only pay for what you use without any contract. A freemium TruVISIBILITY account allows you to:
- Create a chatbot that can conduct up to 100 conversations per month
- Launch email blasts, start drip campaign, etc with 1000 free emails sent monthly
- Send 1000 SMS texts per month
- Build 1 website including a blog
- 1 GB of storage usage
- 1 SSL certificate
- Unlimited API usage
The pricing is very simple; it's based on usage over the free monthly allotment. Thus it is extremely affordable for small to medium businesses. You can adjust the number of conversations your chatbots can have, the number of emails and SMS that can be sent per month, the number of websites you can deploy, and the capacity of your cloud storage. Simple and flexible!
Conclusion
Blogging is a cost-effective way to market a business and can deliver long-term benefits, such as improved SEO and lead generation. By investing time and resources into creating a blog page, businesses can reap the many benefits of this powerful marketing tool.
We’ve covered many common business industries and, hopefully, you’ve gained inspiration for writing your business blog articles from this blog article. To learn more about how TruVISIBILITY makes the blog-writing process easier, check out our Sites app for free and add a blog page to your custom-made website!
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