Ah, the frustrations behind getting a website built. Who do you call? Are they qualified? Will they do the job properly? How much will a new website cost? Don’t worry, these are questions we all ask because our company websites are the equivalent to our real life storefronts/offices: we want them to be attractive, inviting and effective for the industries we represent. They are our lifeline to the digital world.

 So you may be asking yourself, “Where do I Begin?”. Choosing a quality, easy to use website builder just may be the perfect option for you. I know I know, you don’t know the first thing about building websites so how could you possibly build one? Right? Just relax because we are about to make it really easy for you

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Let’s first look at a quick checklist of items that you will need to know prior to building your new website:

  1. What is the primary function of your website?

-It is imperative that you determine the primary function of your website. This will determine how your homepage will look. Are you selling items (e-commerce)? Are you building a brand? Are you educating your audience? Whatever your primary focus, this is the first thing your visitors should see when visiting your website and it should be paired with an effective form of engagement (contact form, quick video, promotion that requires sign-up, etc). In industry terms, it’s referred to as the “call-to-action” and it is by far the most important aspect of your entire website. Determine what stimulates your customers and your call-to-action will deliver amazing results.


  1. What information is absolutely relevant and what information can be left out?

-As the saying goes: simplicity rules. As business owners, we have a tendency to over explain our industry to others. Don’t get me wrong. It’s great that you have a vast knowledge of facts and helpful information to offer others, but not everyone wants the full version. Some of us are perfectly content with the short, “Cliff Notes” version. In fact, research shows that the majority of web visitors prefer quick and easily accessible information without the need to sift through line after line of “About Us” verbiage. Keep your website information highly effective while also remaining short and sweet. There is a fine balance. You just need to find it and your visitors will reward you for it.


  1. Use colors and images to convey a message and engage your visitors.

-The colors and images you choose for your website will be the first thing a visitor noticeswhen visiting. So, choosing a color scheme and images that perfectly match the message you are trying to convey is critical to maintaining a uniform message that is easily comprehended by your visitors. What am I talking about? Ok, here is a great example: You are a window cleaning company. How do you choose your colors and images? Let’s look at your business first. What’s the message? CLEAN!! How do I convey a message to potential clients that I do great, CLEAN window work? First, plain white is associated with cleanliness. So, using white mixed with colors of sunshine (yellow) may be a great representation of clean windows. White = clean. Yellow = sunlight. When you think of a clean window don’t you think of the sun glaring off of it? You get the point. Find your color match and attach it to images that show your work IN ACTION! Presenting images of your work in action improves your chances of conversion by nearly 80%. So, be proud of what you do, show it to your potential clients/customers and watch the conversions begin!


  1. Quality Content. Period.

-So, we created our new website, added colors, images, and a call-to-action. Now, we have to include quality content. Quality content is determined by how effectively you answer potential questions and concerns for your visitors. Think about it. Why do you visit someone’s website? TO LEARN MORE! So, how do you know what your visitors questions are? Make a list of the top 10 most confusing or misunderstood facts about your product or service and answer those questions in the appropriate areas of your website. Example: if a visitor wants more product details, it would be best to list these within the product description or the call-to-action on your home page. Make information easy to find, easy to understand, and easy to share with others. Do this and your visitors will have a headache free experience when browsing your site.


 So you see? Creating a website isn’t as difficult as you may have originally thought. Use basic principles and you will find online success. That’s the basics and it’s more than enough to get you started on your way to saving money, maintaining control of your website, and creating a website that not only looks good, but will convert visitors in to customers. Enjoy!

 For your FREE WEBSITE BUILDER visit www.truvisibility.com