With all of the humongous announcements that have come from the Google regarding their enterprise 360 suite, there have been some modest looking but powerful new reports that have been added to the free Google Analytics offering. The “User Explorer” is a bold new step in the direction of simple clickstream data. Something that the entire platform has avoided since being acquired by Google.

This new report will be available as a beta in the “Audience” portion of the Google Analytics sidebar.

This report keys into the clientId, the unique number that Google Analytics assigns to every device that creates the user (“unique visitor” in the old days) This number is an important starting point to figure out what's happening with your new and return visitors, but it has some weaknesses such as being prone to deletion or being bypassed by multi-device behavior.

 

All that being said, this is the only way that you can easily track the individual user flows of an individual user out of box. This means that you don’t have to implement custom dimensions or user ID features.


The below reports show the specific pages that I visited based on last month. By combining this pathing information with the powerful segmentation already present in Google Analytics it is possible to deeply analyse and investigate trends and user personas for your website.

 

Some of the things that we have noticed about these reports is that they will cleanly utilized any GA views that have user ID identified and will show cross device behavior if the effort has been put into stitch together sessions on login.

 

Some caveats of the user explorer reports:

 

  • It is still in beta status and errors are possible

  • The Client Id cannot be used outside of the explorer as a dimension

  • Segments can be applied in the explorer

  • Secondary dimensions cannot be used in the explorer

  • Metrics cannot be pivoted against the client id (except for the default metrics)

  • The explorer reports can have a segment applied to them and then be used in the custom dashboard features in Google Analytics

  • The explorer also works with standard export and scheduled email functionality

 

Summary

 

While this reporting is very promising, it is still very new. THis means that it has a lot of room to mature and develop into a primary go-to report for analytics professionals and digital marketers everywhere in just a short amount of time.


If you would like to learn more about SEO, web analytics, or user experience as it regards to your website and Truvisibility you can learn more at http://www.truvisibility.com/en/blog. If you are interested in trying Truvisibility out today simply go to truvisibility.com and press the “Get Started” button, it is free and easy.